Innovation district will look to black community for insight, McGinnis tells GEW crowd
November 13, 2018 | Austin Barnes
Developing an innovation district takes a village, Kevin McGinnis told a packed room of Global Entrepreneurship Week attendees — a cross-section of Kansas Citians eager to learn more about how his proposed Keystone innovation district could re-shape diversity and inclusion efforts in the startup space.
“I’m not going to suggest that I’m bringing a bunch of Overland Park executives in to mentor the black community,” said McGinnis, CEO of the Keystone Community Corporation, attempting to clarify his plans during the GEW panel on emerging innovation districts.
Developers aren’t out to erase or diminish the heritage and history of the people who make their homes or businesses in the neighborhoods in and around 18th and Vine — the area the former Sprint executive and founder of the Sprint Accelerator intends to redevelop into an entrepreneurial hub, he said.
Click here to read more about the planned Keystone innovation district.
A series of diversity and community engagement programs are planned for the district, but have yet to be fleshed out, McGinnis added.
Speaking up during a question-and-answer period at the event, Nia Richardson, director of business development at DuBois Consultants, a Kansas City civil and structural engineering firm, challenged the generalities of McGinnis’ announced plans.
Ditching words like “diversity” and “inclusion” are a start, she said, encouraging the panel and attendees to directly address the reality than an innovation district would most impact the black community already living in the area proposed for redevelopment.
“It’s easy to be very specific [in what you’re doing],” said Richardson. “Be very intentional about making sure ‘I can grow black businesses and create more jobs’ to help combat the issues that you have [on the east side].”
The CEO and his partners are open to community-curated ideas and collaboration with local organizations as they navigate their role in diversifying the entrepreneurial ecosystem, he replied.
“We’re not there yet, and I’m not suggesting we have all the answers,” McGinnis said to Richardson, aiming to contrast the Keystone District proposal with fears of gentrification. “What I’m trying to create is a front door to the regional economy of innovation.”
All too often, diversity-led programming doesn’t know where to find a home in Kansas City, McGinnis argued. Establishing a centralized port of economic and entrepreneurial activity — like the Keystone District — could correct the course and provide a welcoming place for diverse and inclusive ideas and activities to flourish in Kansas City, he said.
“I’ve probably picked the most sensitive corridor in Kansas City,” McGinnis told the room, confident in his decision to redevelop in the area. “I’m willing to take [building the Keystone District] on and see what we can do with it.”
News of McGinnis plans for the Keystone District broke last month, shortly after his company secured its first parcel of land near 18th and Vine.
Featured Business

2018 Startups to Watch
stats here
Related Posts on Startland News
KC’s Site 1001 eyes Raleigh as next smart city, opens innovation office
Following the firm’s $6 million raise earlier this month, Kansas City-based Site 1001 recently announced it selected the city of Raleigh, North Carolina, for a new office and innovation center. A technology spin out from Kansas City construction giant JE Dunn Construction, the firm said in a release that it plans to work with Raleigh’s…
Voting open: KC-based efforts vie for spots among SXSW 2018 panels
SXSW 2018 is still six months away, but members of the Kansas City startup community need supporters’ help now to land a coveted spot on the Austin-based conference’s panel lineup for March. At least three proposals with KC ties are among those being considered during SXSW’s PanelPicker Community Voting process, which runs through Aug. 25.…
OYO Fitness flexes muscles internationally after $1M in US crowdfunding
The pressure isn’t letting up for OYO Fitness. With nearly $1 million in sales via crowdfunding already banked, the Kansas City-based fitness firm hopes to add more muscle to its brand by expanding into Asia. After previous success on U.S.-based Kickstarter and Indiegogo, OYO (On Your Own) Fitness launched its collapsible, portable gym product last…
BBQ Addicts co-owner tastes individual success on Food Network’s ‘Chopped’
Megan Day left the corporate world for sweeter pastures. Now the BBQ Addicts co-owner is glazing her own trail as a premier pitmaster. And for at least one big victory, it’s all caught on camera. The Kansas City-based entrepreneur advanced earlier this month in a special grill master tournament on Food Network’s “Chopped.” Day bested…

