ShotTracker benchmark: KC tech gets waiver to be used courtside by coaches at Hall of Fame Classic
October 9, 2018 | Austin Barnes
A score in the basket of history, Merriam-based ShotTracker has landed another monumental first, the company announced Tuesday, further positioning it as a leader in the Kansas City tech space.
“ShotTracker is proud to drive this next stage of growth in college basketball,” Davyeon Ross, co-founder and COO said of the company’s latest NCAA collaboration that will see coaches using ShotTracker technology from the bench — a first for the sport that had previously barred coaches from using tech on the court.
“The power and applications of this technology will have a significant impact on college basketball,” said Ross, a serial entrepreneur and investor in Kansas City’s startup community.
ShotTracker technology will make its debut at the NCAA Hall of Fame Classic in November, allowing coaches from Missouri State, Nebraska, Texas Tech and USC to access live stats and analytics captured by on-court and player worn sensors, beamed straight to iPads, according to the company.
Allowing tech on the court is a momentous stride for the sport of basketball, said David Stern, NBA Commissioner Emeritus and investor in ShotTracker.
In August, the company announced the Hall of Fame Classic would outfit players and the Sprint Center in Kansas City with ShotTracker technology. The company also said it would use augmented reality to roll out improvements to its fan app and employ new technology for broadcasters like ESPN — who will carry the tournament — to better analyze and call games.
Despite the increased momentum and growing exposure, Ross has said he will never stop viewing ShotTracker as a startup. Partnerships with the NCAA are just the beginning of the company’s commitment to innovating the sport of basketball, he said.

2018 Startups to Watch
stats here
Related Posts on Startland News
Bobby Burch: ‘The mountains are calling, and I must go’ — farewell and thank you
Editor’s Note: Startland News co-founder and editor-in-chief Bobby Burch will depart the storytelling organization at the end of July. Tommy Felts will assume leadership of Startland effective immediately. It was three-and-a-half years ago when Kansas City Startup Foundation CEO Adam Arredondo approached me with a “what if” scheme to start a publication focused on entrepreneurship.…
WATCH: No reason for ‘lone wolfing’ the startup grind, LaunchKC past winners say as application window narrows
Editor’s note: This article is sponsored by LaunchKC but was independently produced by Startland News. With a July 11 application deadline nearing, LaunchKC past winners emphasized the popular, high-profile grants contest is about much more than chasing a payday. “There’s the community piece. There’s the exposure piece. But once you win — or even once…
Accelerate Tech Learning targets the (urban) core of KC’s programmer shortage
Training would-be programmers from Kansas City’s urban core isn’t about getting rich, said Joshua Clark, co-founder of Accelerate Tech Learning. But unfortunately that means it can be tricky to get underestimated students the costly education to become a certified developer in the world of information technology, added Mauri Trent, Accelerate Tech’s executive vice president of…
With Hy-vee Arena, KC Star project, southward expansion, KC Crew plans to double its players
Where KC Crew plays, growth and development follow, said founder Luke Wade. The adult sports and event company filled Kansas City’s Parade Park every night before the Urban Youth Academy broke ground on East 17th Terrace, for example, Wade said. “So it’s kind of that economic development. The same thing happened with the riverfront when…

