Be fearlessly honest about diversity gap, Atlanta expert tells KC Techweek panelists (Photos)
October 11, 2018 | Tommy Felts
Building an inclusive startup community begins with being unafraid to directly state the problem — a diversity gap — free of coded language related to race and gender, said Rodney Sampson.
“I am unapologetically about being ‘color-brave’ and ‘race-brave’ — rather than being ‘color blind’ — because when you say ‘color blind,’ you’re saying you don’t see me,” said Sampson, chairman and CEO of Opportunity Hub in Atlanta. “You don’t see everything I bring to the table. You don’t see the pain and the struggle.”
A panel of Kansas City leaders turned to Sampson Wednesday at Techweek during a conversation about bridging the inclusivity gap, seeking to learn how locals can potentially replicate the success of his social venture in Atlanta. Heavy-hitter panelists ranged from Philip Gaskin, director of entrepreneurial communities and chief of staff for entrepreneurship at the Ewing Marion Kauffman Foundation, to Leo Morton, chancellor emeritus at the University of Missouri-Kansas City.
“Data has shown it dramatically increases return on investment when you have women and people of color at the table,” Sampson said.
Opportunity Hub, the largest multi-campus entrepreneurship center and technology hub in the U.S., reflects Sampson’s commitment to “Kingonomics” — taking the economic principles of Dr. Martin Luther King Jr. to build an inclusive innovation and investment model to address poverty and the wealth gap.

Bob Langenkamp, Economic Development Corporation of Kansas City, Missouri
Programs like CodeStart, #YesWeCodeFund, #100BlackAngels and HBCU@SXSW resulted from community input about the services Atlanta needed Opportunity Hub to provide, Sampson said.
“There was a sense of urgency,” he said. “People wanted a safe space to learn code, to work on their business, write a business plan, build their tech.”
In late 2015, Opportunity Hub merged its coworking operations with TechSquare Labs, a corporate innovation lab and venture fund that has invested in more than 30 companies that have raised more than $300 million in follow on capital, are valued at more than $1 billion dollars, generate $75 million in annual recurring revenue and growing and employ nearly 1,000 people, according to the company.
“We joke that around the city, and around the country, we’re known as ‘the black WeWork,’” Sampson said. “We don’t want blacks only, by the way, we just have that market and we attracted people that we wanted to help change their lives.”
Check out photos from Wednesday’s Techweek events below.
Featured Business

2018 Startups to Watch
stats here
Related Posts on Startland News
Kauffman’s new grants go live this week; here’s what we know about the revised funding priorities
The announcement of five new grants opportunities from the Ewing Marion Kauffman Foundation brings months of anticipation and potential uncertainty to a head, offering a more clear view into the relaunched grantmaking strategy of the influential Kansas City philanthropic organization. New applications for funding through the Kauffman Foundation open Aug. 29 — about four months…
Digital Health KC debuts Lumi Awards with star-powered roster of tech honorees
Healthcare is a team sport and Kansas City has all the players, said Dick Flanigan, heaping praise on the region’s innovators at the intersection of healthcare and technology. “We have key entries in every sector, allowing us to tap into these companies and individuals to truly form a winning team,” said Flanigan, president of Digital…
Shoppers lined the block to visit their vintage clothing store; now they’ve curated a new, larger space in KC’s West Bottoms
As brothers Thomas and Reade Rex open the doors to their relocated and expanded vintage clothing store this weekend in Kansas City’s West Bottoms, the event will be a culmination of years of hard work, passion, and a shared vision — plus significant customer support and loyalty, they said. “We’ve always done things together,” said…
World Cup will be KC’s biggest-ever event, top founder says (and local businesses can still get in the game)
When Neal Sharma co-founded DEG at the turn of the millennium, Kansas City felt like it had an inferiority complex, he said. Fast forward to 2024, and the city is teeming with extrinsic validation, he added. The exited founder-turned-civic leader hopes being a World Cup host city in 2026 pushes Kansas City to take a…















