Be fearlessly honest about diversity gap, Atlanta expert tells KC Techweek panelists (Photos)
October 11, 2018 | Tommy Felts
Building an inclusive startup community begins with being unafraid to directly state the problem — a diversity gap — free of coded language related to race and gender, said Rodney Sampson.
“I am unapologetically about being ‘color-brave’ and ‘race-brave’ — rather than being ‘color blind’ — because when you say ‘color blind,’ you’re saying you don’t see me,” said Sampson, chairman and CEO of Opportunity Hub in Atlanta. “You don’t see everything I bring to the table. You don’t see the pain and the struggle.”
A panel of Kansas City leaders turned to Sampson Wednesday at Techweek during a conversation about bridging the inclusivity gap, seeking to learn how locals can potentially replicate the success of his social venture in Atlanta. Heavy-hitter panelists ranged from Philip Gaskin, director of entrepreneurial communities and chief of staff for entrepreneurship at the Ewing Marion Kauffman Foundation, to Leo Morton, chancellor emeritus at the University of Missouri-Kansas City.
“Data has shown it dramatically increases return on investment when you have women and people of color at the table,” Sampson said.
Opportunity Hub, the largest multi-campus entrepreneurship center and technology hub in the U.S., reflects Sampson’s commitment to “Kingonomics” — taking the economic principles of Dr. Martin Luther King Jr. to build an inclusive innovation and investment model to address poverty and the wealth gap.

Bob Langenkamp, Economic Development Corporation of Kansas City, Missouri
Programs like CodeStart, #YesWeCodeFund, #100BlackAngels and HBCU@SXSW resulted from community input about the services Atlanta needed Opportunity Hub to provide, Sampson said.
“There was a sense of urgency,” he said. “People wanted a safe space to learn code, to work on their business, write a business plan, build their tech.”
In late 2015, Opportunity Hub merged its coworking operations with TechSquare Labs, a corporate innovation lab and venture fund that has invested in more than 30 companies that have raised more than $300 million in follow on capital, are valued at more than $1 billion dollars, generate $75 million in annual recurring revenue and growing and employ nearly 1,000 people, according to the company.
“We joke that around the city, and around the country, we’re known as ‘the black WeWork,’” Sampson said. “We don’t want blacks only, by the way, we just have that market and we attracted people that we wanted to help change their lives.”
Check out photos from Wednesday’s Techweek events below.
Featured Business

2018 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: Start Fest, HBD Village Square
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Start Fest When: April 8 @ 9:00 am – 2:00 pm Where: KCKCC Technical Education Center It is time for…
Kansas City Design Week convenes community for creatives
A quick trek through the Crossroads Arts District effortlessly affirms that Kansas City is a hub for creativity. And with Kansas City Design Week, those creative-types have a hub of their own. The KCDW, set for April 7 through 16, brings together a plethora of creative minds to challenge skills, connect designers with business resources…
Kansas City’s Five Elms injects $4M in Omaha startup
Kansas City-based Five Elms Capital recently led a round of financing for an Omaha blog-hosting startup. Five Elms led a $4 million round for Flywheel, allowing the startup to add features to its platform for designers and agencies, as well as beef up marketing and sales operations. Linseed Capital and the Nebraska Angels, a network…
Rapid growth propelling grand ambitions for PopBookings
Only weeks after releasing its latest product, event staffing tech firm PopBookings is hiring staff and looking for capital to accommodate for rapid growth. In the last six weeks the Kansas City-based startup has added thousands of users to its platform on which staffing agencies can hire and manage temporary labor for specific events. Now…















