Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
September 11, 2018 | Austin Barnes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris.
“[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said.
Launched by Harris and co-founder, Michael Giangregorio earlier this year in Jacksonville, Florida, Nickel & Dime is a monthly subscription club that ships supplements direct to customers.
Nickel & Dime plans to headquarter in Kansas City for the longterm, Harris said.
“The thing that really caught me off guard about the city, as I get more acquainted, is how many resources there are. It’s out of control,” he said, excited for what his company could become in the metro’s startup scene.
As production ramps up, Nickel & Dime has committed to innovating an often misleading health and supplement industry, Harris said.
“I think that honesty is something that we were really looking to have, instead of all kinds of other branches of false expectations you know, Photoshop and steroids,” Harris said of the way Nickel & Dime’s marketing efforts differ from those used by other health and fitness companies.
“The perception that they paint — it’s something that I really feel like has put a bad taste in a lot of people’s mouth.”
Keeping in line with the company’s fresh perspective, you’ll never find Nickel and Dime supplements stocked on store shelves, Harris said.
“I think the internet gives us the ability to scale and scale quickly,” he explained. “We are trying to control scale so we don’t bite off more than we can chew, which in turn, kind of creates some exclusivity to our brand.”
Also unique to the Nickel & Dime brand is their price, he said. Harris and Giangregorio have built the company using a business-to-consumer model that keeps prices low, he said. Customers can purchase pill-based supplements for $7 and powder-based supplements for $15 or less, according to the company’s website.
Click here for more information about the ingredients used in the company’s supplements.
2018 Startups to Watch
stats here
Related Posts on Startland News
iWerx Gladstone to expand Northland coworking, incubator options in former racquetball club
Two years after launching its sprawling flagship site in North Kansas City, a premiere coworking community is expected to debut iWerx Gladstone in late fall. The two-story, 32,000-square-foot space — originally built as a racquetball club and renovated into a traditional office building in the mid 1980s — will be home to about 80 offices,…
STL exit: Welltodo founder credits firm’s acquisition to early support from KC startup community
With the final deal still in the works Friday, Chris Cardinal said the acquisition of St. Louis-based Welltodo by SensorRX wouldn’t have been possible without the pre-seed rallying of his fellow entrepreneurs in Kansas City. Though the company moved across the state in 2016 to be closer to the co-founder’s in-laws, Cardinal said, the foundation for…
Simplifying access: PayIt teams with KCK Unified Government for enhanced myWyco app
Interacting with state and local government can and should be seamless, said Monica Harrell of PayIt, a KC tech firm that partnered its statewide iKan app with Wyandotte County’s myWyco app to create enhanced access for residents. “It’s a more streamlined experience,” said Harrell, senior client manager for Payit, “Especially because residents are not usually…
LaunchCode partners like VML turn apprentices into professional programmers
Tech fields provide a never-ending learning experience, said Mohammad Rasoulipour, a creative technologist at VML. With a background in design, Rasoulipour turned to LaunchCode to get a leg up in the web design world, try something new — and land a job a premier marketing and advertising firm like VML. LaunchCode, a free tech training program,…