Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
September 11, 2018 | Austin Barnes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris.
“[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said.
Launched by Harris and co-founder, Michael Giangregorio earlier this year in Jacksonville, Florida, Nickel & Dime is a monthly subscription club that ships supplements direct to customers.
Nickel & Dime plans to headquarter in Kansas City for the longterm, Harris said.
“The thing that really caught me off guard about the city, as I get more acquainted, is how many resources there are. It’s out of control,” he said, excited for what his company could become in the metro’s startup scene.
As production ramps up, Nickel & Dime has committed to innovating an often misleading health and supplement industry, Harris said.
“I think that honesty is something that we were really looking to have, instead of all kinds of other branches of false expectations you know, Photoshop and steroids,” Harris said of the way Nickel & Dime’s marketing efforts differ from those used by other health and fitness companies.
“The perception that they paint — it’s something that I really feel like has put a bad taste in a lot of people’s mouth.”
Keeping in line with the company’s fresh perspective, you’ll never find Nickel and Dime supplements stocked on store shelves, Harris said.
“I think the internet gives us the ability to scale and scale quickly,” he explained. “We are trying to control scale so we don’t bite off more than we can chew, which in turn, kind of creates some exclusivity to our brand.”
Also unique to the Nickel & Dime brand is their price, he said. Harris and Giangregorio have built the company using a business-to-consumer model that keeps prices low, he said. Customers can purchase pill-based supplements for $7 and powder-based supplements for $15 or less, according to the company’s website.
Click here for more information about the ingredients used in the company’s supplements.
2018 Startups to Watch
stats here
Related Posts on Startland News
Hot biskuits on the rise: Classically-trained chef brings long lines, culture, collaboration to North KC
Guroux Khalifa had $150 to his name when he set out to serve the best biscuits Kansas City ever tasted, he shared. “A lot of painstaking work, time, love and passion has been put into creating this amazing product. The people who really understand the value and quality of that product have stuck around and…
Dolphin Tank makes a splash with women in tech: Meet the next three founders pitching
The Dolphin Tank pitch showcase returns to Kansas City this month with a trio of women-led tech startups riding a wave of heightened exposure for their ventures. Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Tuesday, Feb. 28, at Polsinelli, 900 W. 48th…
Chiefs celebration turned much of downtown KC into a parking lot; Startups along the parade route got to work, joined the party
Prime locations along the Chiefs championship parade gave several local startups an opportunity to celebrate with their team members and families Wednesday as traffic and business largely came to a halt across midtown and downtown Kansas City. “It’s not every day Chiefs players are walking the streets out front and waving at our team in…
KC’s first Black-owned brewery could open within weeks; Here’s how its debut lager could land in your hand even sooner
Vine Street Brewing’s long-anticipated opening is nearly here, said Kemet Coleman, teasing a late March first pour for the taproom and brewhouse space, which sits adjacent to the city’s historic jazz district. “It’s crazy to see something that for so long has been just an idea in our minds starting to become real,” said Coleman,…