Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
September 11, 2018 | Austin Barnes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris.
“[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said.
Launched by Harris and co-founder, Michael Giangregorio earlier this year in Jacksonville, Florida, Nickel & Dime is a monthly subscription club that ships supplements direct to customers.
Nickel & Dime plans to headquarter in Kansas City for the longterm, Harris said.
“The thing that really caught me off guard about the city, as I get more acquainted, is how many resources there are. It’s out of control,” he said, excited for what his company could become in the metro’s startup scene.
As production ramps up, Nickel & Dime has committed to innovating an often misleading health and supplement industry, Harris said.
“I think that honesty is something that we were really looking to have, instead of all kinds of other branches of false expectations you know, Photoshop and steroids,” Harris said of the way Nickel & Dime’s marketing efforts differ from those used by other health and fitness companies.
“The perception that they paint — it’s something that I really feel like has put a bad taste in a lot of people’s mouth.”
Keeping in line with the company’s fresh perspective, you’ll never find Nickel and Dime supplements stocked on store shelves, Harris said.
“I think the internet gives us the ability to scale and scale quickly,” he explained. “We are trying to control scale so we don’t bite off more than we can chew, which in turn, kind of creates some exclusivity to our brand.”
Also unique to the Nickel & Dime brand is their price, he said. Harris and Giangregorio have built the company using a business-to-consumer model that keeps prices low, he said. Customers can purchase pill-based supplements for $7 and powder-based supplements for $15 or less, according to the company’s website.
Click here for more information about the ingredients used in the company’s supplements.
2018 Startups to Watch
stats here
Related Posts on Startland News
ScaleUP! KC touts revenue success stories as latest small biz cohort opens applications
Growth outcomes don’t always follow entrepreneurs’ graduation from ScaleUP! KC — sometimes they come before the game-changing, no-cost program is even complete, its leaders said. Rickey Leathers made significant strides in his business, Savvy Salon — co-owned with his wife, Lenora — while enrolled in the cohort, he said. “I successfully opened a second location…
Modern-day stress triggers make life harder; getting healthy shouldn’t add to those burdens, says KC Wellness Club
The shift to focusing on wellness instead of illness should be fun, said Heath Wessling, a former wellness expert at Cerner-turned-entrepreneur, who noted sustained growth or change is unlikely if a person is unhappy with the process. “We like to find ways to show you how it’s not a drag,” said Wessling, founder and owner…
Give them a drink, get to the real: This craft KC podcast serves entrepreneur vulnerability
Two Kansas City entrepreneurs hope to amplify the voices of local change makers by getting them behind the microphone with a drink in their hand. The Behind the Bar with Ashley and Hailee podcast sees co-hosts and friends Ashley Kendrick and Hailee Bland Walsh welcome their fellow Kansas City entrepreneurs into Kendrick’s basement for a…
A sneaky wink in each brutal piece: How one artist’s work paints his reality within a world of big, heavy events
Emerging Kansas City contemporary artist Addison “A.L.” Parrish believes that to create a work of art, he must first observe and understand the world around him. “I feel like, as an artist, my main job isn’t necessarily painting,” Parrish said. “It’s seeing and being — not detached — but in a neutral state of observation.”…