Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
September 11, 2018 | Austin Barnes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris.
“[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said.
Launched by Harris and co-founder, Michael Giangregorio earlier this year in Jacksonville, Florida, Nickel & Dime is a monthly subscription club that ships supplements direct to customers.
Nickel & Dime plans to headquarter in Kansas City for the longterm, Harris said.
“The thing that really caught me off guard about the city, as I get more acquainted, is how many resources there are. It’s out of control,” he said, excited for what his company could become in the metro’s startup scene.
As production ramps up, Nickel & Dime has committed to innovating an often misleading health and supplement industry, Harris said.
“I think that honesty is something that we were really looking to have, instead of all kinds of other branches of false expectations you know, Photoshop and steroids,” Harris said of the way Nickel & Dime’s marketing efforts differ from those used by other health and fitness companies.
“The perception that they paint — it’s something that I really feel like has put a bad taste in a lot of people’s mouth.”
Keeping in line with the company’s fresh perspective, you’ll never find Nickel and Dime supplements stocked on store shelves, Harris said.
“I think the internet gives us the ability to scale and scale quickly,” he explained. “We are trying to control scale so we don’t bite off more than we can chew, which in turn, kind of creates some exclusivity to our brand.”
Also unique to the Nickel & Dime brand is their price, he said. Harris and Giangregorio have built the company using a business-to-consumer model that keeps prices low, he said. Customers can purchase pill-based supplements for $7 and powder-based supplements for $15 or less, according to the company’s website.
Click here for more information about the ingredients used in the company’s supplements.
2018 Startups to Watch
stats here
Related Posts on Startland News
Kansas company behind 1-800-GOT-JUNK? integrates home services into one portal (with just one payment)
Lenexa-headquartered Southwind hopes to ease the hassles of home ownership by launching a customizable, comprehensive service program, said Jeffery Anderson. The sprawling home services company — with brands like 1-800-GOT-JUNK? and MVP Heating, Cooling, and Electrical — recently introduced OneOS Home, which is an innovative platform designed to revolutionize how homeowners access and manage essential…
Mom’s ‘modern throwback’ dress collection celebrates girlhood, innocence of times past
Inspired by her five daughters, Joelle Smith created a dress line and online boutique she hopes captures the innocence, beauty, and whimsical spirit of young girls — even though hers are now grown. “When they were little girls, I loved watching them put on a dress and just light up and then twirl and play…
Midwest-made crossover artist charts solo success that eluded him when he was young
Sebastian James assumed until recently that his music career had already peaked, the hometown hit-maker shared. In 2011, the 18-year-old Riverside native and Park Hill South graduate started touring the country as the drummer for the Nigel Dupree Band, opening for bands like Korn and Stone Temple Pilots. But this year, at 30, he launched…
Early childhood isn’t a money maker, but can be a money breaker: ECJC initiative links lack of child care to business’ bottom lines
Access to safe and affordable child care is an issue that should concern everyone, Judy Bumpus acknowledged. Research indicates the current capacity to provide child care within the Kansas City metro is only 45 percent, according to the director of client services for the Kansas City Women’s Business Center, with 80,000 children still needing childcare…