Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
September 11, 2018 | Austin Barnes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris.
“[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said.
Launched by Harris and co-founder, Michael Giangregorio earlier this year in Jacksonville, Florida, Nickel & Dime is a monthly subscription club that ships supplements direct to customers.
Nickel & Dime plans to headquarter in Kansas City for the longterm, Harris said.
“The thing that really caught me off guard about the city, as I get more acquainted, is how many resources there are. It’s out of control,” he said, excited for what his company could become in the metro’s startup scene.
As production ramps up, Nickel & Dime has committed to innovating an often misleading health and supplement industry, Harris said.
“I think that honesty is something that we were really looking to have, instead of all kinds of other branches of false expectations you know, Photoshop and steroids,” Harris said of the way Nickel & Dime’s marketing efforts differ from those used by other health and fitness companies.
“The perception that they paint — it’s something that I really feel like has put a bad taste in a lot of people’s mouth.”
Keeping in line with the company’s fresh perspective, you’ll never find Nickel and Dime supplements stocked on store shelves, Harris said.
“I think the internet gives us the ability to scale and scale quickly,” he explained. “We are trying to control scale so we don’t bite off more than we can chew, which in turn, kind of creates some exclusivity to our brand.”
Also unique to the Nickel & Dime brand is their price, he said. Harris and Giangregorio have built the company using a business-to-consumer model that keeps prices low, he said. Customers can purchase pill-based supplements for $7 and powder-based supplements for $15 or less, according to the company’s website.
Click here for more information about the ingredients used in the company’s supplements.
2018 Startups to Watch
stats here
Related Posts on Startland News
Just funded: LaunchKC unveils 7 newest grant winners, topping $385K in startup capital
LaunchKC’s big reveal Tuesday was about more than checking a box — or getting hands on oversized checks — with grant competition winners taking the stage to introduce their companies to an eager community of supporters, entrepreneurs and investors. “This event is incredible,” said Donnie Hampton, co-founder of Roz, one of seven startups honored Tuesday…
This founder’s own pain point became too painful; Why he’s back to embracing the loss that sparked his startup
When healthtech founder Chris Jones pivoted away from the painful memory of losing his son — a catalyst for launching his medical records startup — he shelved a vital piece of the “why” behind both his company and his passion, Jones said. “I never understood what my power was — not just the technology —…
Fashion Arts Fund names new leader as shift toward new vision comes into focus
A Kansas City nonprofit dedicated to making impact on the city’s fashion scene announced its new executive director Wednesday — stitching a dyed-in-the-wool KC fashion designer into the organization’s new look. Elon Kebede — founder, designer, and creative director for Kansas City, Kansas-based ELU by Elon — is expected to lead the Fashion Arts Fund,…
Pitch event matches queer singles with dates, but there’s a catch: It’s a bestie behind the mic
Singles within Kansas City’s queer community are about to experience a fresh take on matchmaking, said Tiffany Watts, detailing plans for a pitch event this week where lonely hearts could find connections with help from people who already see them best: their friends. The interactive Where to Find Us event is set for Thursday, Nov.…