Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept

September 12, 2018  |  Elyssa Bezner

Homeroom

Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff.

“I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said the company’s founder.

Johnny Wolff, Homeroom

Johnny Wolff

Homeroom homes come equipped with maid and lawn services, a community manager, and new furniture. Residents can also expect community events come October, Wolff said.

All homes in the Homeroom community are co-ed, usually made up of five to six roommates, depending on the house, he added.

To date, the four-month old company has acquired three homes across the greater KC area, said Wolff. Demand from homeowners who would prefer to lease their homes to a company, like Homeroom, as opposed to renting them out to individuals is growing, he added.

“We had to say ‘no’ to a couple homeowners since we can’t take on more than three at once until we hire additional team members,” he explained.

With a decade of real estate experience under his belt, Wolff went from signing leases with landlords and operating homes he lived in with roommates in San Francisco, to buying homes and renting out rooms in Austin, he said.

After spending a couple months doing market research on real estate appreciation over the next five to 10 years, he began Homeroom in Kansas City to balance his portfolio and look for better cash flow, Wolff added.

Homeroom is currently recruiting roommates by putting ads on Facebook and Craiglist, then combing through applicants with an extensive interview process, ending with credit and background checks, said Wolff.

Though Homeroom markets to millennials, all entrepreneurs and hustlers are welcome to apply, he added.

“We’re really targeting working professionals that we think would have a personality that fits, that seem like they’re personable and respectful, that would be good roommates,” he said.

The goal for Homeroom going forward, is to launch four houses per month, starting in September, said Wolff, as well as working on the website and exploring an app extension.

“We’re eventually going to evolve to something much bigger,” he said.

By the end of 2018, Homeroom hopes to operate 10, then 50 by 2019, to 1,000 homes across 12 Midwestern markets by 2020, added Wolff.

“As we grow, we’ll allow roommate members to easily transfer between locations throughout our network with 30 days notice,” he said.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Thank a community leader; Nominate them to win $50,000

        By Tommy Felts | July 23, 2025

        Editor’s note: The following is a paid message from the Ewing Marion Kauffman Foundation. Allison Greenwood Bajracharya, a fourth-generation Kansas Citian, is chief impact and strategy officer for the Kauffman Foundation. In communities around the country, people are doing uncommon things in the most common places — parks, food pantries, classrooms, soccer fields, and church…

        Crossroads distillery asks KC to make a toast in honor of founder lost in weekend motorcycle wreck

        By Tommy Felts | July 22, 2025

        Update: A crowdfunding campaign has been launched to support the family of the late Jeff Evans. Click here to learn more or to donate.  With doors temporarily closed early this week (July 21-22) to mourn the loss of co-founder Jeff Evans, the team behind Mean Mule Distilling is asking its community to “grieve with us,…

        KC govtech startup: You shouldn’t have to know how local government works to get answers (or make impact)

        By Tommy Felts | July 22, 2025

        Even a ripple can make waves, said Mitch Mabrey, an exited cleantech founder whose new cause finds him on a mission to ensure that the voices of residents from all walks of life are more broadly heard — and answered — by their government officials. Resonus, his Kansas City-based political information platform is designed to…

        Northland BBQ spot opens, building flavors, menu from side hustle to storefront

        By Tommy Felts | July 22, 2025

        After a decade-long journey building his BBQ business — from tailgates to a just-opened brick-and-mortar restaurant — Wardell Hooks Jr. would only change one thing along the way: He’d have quit his full-time job sooner. “My thing is the joy,” said Hooks, founder of Off the Hook BBQ, describing the feeling of accomplishment from his…