Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept

September 12, 2018  |  Elyssa Bezner

Homeroom

Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff.

“I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said the company’s founder.

Johnny Wolff, Homeroom

Johnny Wolff

Homeroom homes come equipped with maid and lawn services, a community manager, and new furniture. Residents can also expect community events come October, Wolff said.

All homes in the Homeroom community are co-ed, usually made up of five to six roommates, depending on the house, he added.

To date, the four-month old company has acquired three homes across the greater KC area, said Wolff. Demand from homeowners who would prefer to lease their homes to a company, like Homeroom, as opposed to renting them out to individuals is growing, he added.

“We had to say ‘no’ to a couple homeowners since we can’t take on more than three at once until we hire additional team members,” he explained.

With a decade of real estate experience under his belt, Wolff went from signing leases with landlords and operating homes he lived in with roommates in San Francisco, to buying homes and renting out rooms in Austin, he said.

After spending a couple months doing market research on real estate appreciation over the next five to 10 years, he began Homeroom in Kansas City to balance his portfolio and look for better cash flow, Wolff added.

Homeroom is currently recruiting roommates by putting ads on Facebook and Craiglist, then combing through applicants with an extensive interview process, ending with credit and background checks, said Wolff.

Though Homeroom markets to millennials, all entrepreneurs and hustlers are welcome to apply, he added.

“We’re really targeting working professionals that we think would have a personality that fits, that seem like they’re personable and respectful, that would be good roommates,” he said.

The goal for Homeroom going forward, is to launch four houses per month, starting in September, said Wolff, as well as working on the website and exploring an app extension.

“We’re eventually going to evolve to something much bigger,” he said.

By the end of 2018, Homeroom hopes to operate 10, then 50 by 2019, to 1,000 homes across 12 Midwestern markets by 2020, added Wolff.

“As we grow, we’ll allow roommate members to easily transfer between locations throughout our network with 30 days notice,” he said.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        LISTEN: Fermenting a clean future through products from meat alternatives to skin creams and baby formula

        By Tommy Felts | September 13, 2025

        On this episode of Startland News’ Plug and Play Topeka founder podcast series, we chat with Francesca Gallucci of Natáur, a Baltimore-based biotech company that’s reimagining how essential nutrients are made. Combining synthetic biology, metabolic engineering, and eco-friendly fermentation, they’re producing bio-based taurine (and other naturally occurring sulfur compounds) without relying on petroleum. Gallucci takes…

        KCMO slashes fees for outdoor dining permits, launches dining trail for grant winning projects

        By Tommy Felts | September 12, 2025

        Kansas City has officially eliminated outdoor dining permit fees, reducing the cost from $850 to zero, thanks to the momentum created by a city-led initiative to encourage investment in outdoor dining experiences, city leaders announced this week, unveiling new plans to promote funded businesses and their projects.  Launched in 2024, the Outdoor Dining Enhancement Program…

        World Cup will produce KC small biz millionaires in just weeks, leaders say, but it’s only the start

        By Tommy Felts | September 12, 2025

        Kansas City can’t look at the World Cup in 2026 as one big event where businesses are going to make good money for a while, and then everything goes back to normal, said Wes Rogers.  “This has to be the beginning of the next chapter of our city,” the 2nd District Councilman for Kansas City,…

        Missouri Starters Coalition debuts effort to boost homegrown jobs, future founders 

        By Tommy Felts | September 11, 2025

        Entrepreneurs across Missouri gained a new champion this week as regional and national advocates launched a new coalition to support builders in the face of systemic, confidence-shaking roadblocks as they seek to drive job creation and higher lifetime incomes. The Missouri Starters Coalition on Thursday unveiled its founding members — Back2KC, Cortex, E-Factory, Keystone Innovation…