Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept

September 12, 2018  |  Elyssa Bezner

Homeroom

Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff.

“I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said the company’s founder.

Johnny Wolff, Homeroom

Johnny Wolff

Homeroom homes come equipped with maid and lawn services, a community manager, and new furniture. Residents can also expect community events come October, Wolff said.

All homes in the Homeroom community are co-ed, usually made up of five to six roommates, depending on the house, he added.

To date, the four-month old company has acquired three homes across the greater KC area, said Wolff. Demand from homeowners who would prefer to lease their homes to a company, like Homeroom, as opposed to renting them out to individuals is growing, he added.

“We had to say ‘no’ to a couple homeowners since we can’t take on more than three at once until we hire additional team members,” he explained.

With a decade of real estate experience under his belt, Wolff went from signing leases with landlords and operating homes he lived in with roommates in San Francisco, to buying homes and renting out rooms in Austin, he said.

After spending a couple months doing market research on real estate appreciation over the next five to 10 years, he began Homeroom in Kansas City to balance his portfolio and look for better cash flow, Wolff added.

Homeroom is currently recruiting roommates by putting ads on Facebook and Craiglist, then combing through applicants with an extensive interview process, ending with credit and background checks, said Wolff.

Though Homeroom markets to millennials, all entrepreneurs and hustlers are welcome to apply, he added.

“We’re really targeting working professionals that we think would have a personality that fits, that seem like they’re personable and respectful, that would be good roommates,” he said.

The goal for Homeroom going forward, is to launch four houses per month, starting in September, said Wolff, as well as working on the website and exploring an app extension.

“We’re eventually going to evolve to something much bigger,” he said.

By the end of 2018, Homeroom hopes to operate 10, then 50 by 2019, to 1,000 homes across 12 Midwestern markets by 2020, added Wolff.

“As we grow, we’ll allow roommate members to easily transfer between locations throughout our network with 30 days notice,” he said.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Hometown scramble: Noonan collaboration with neighboring Garmin brings startup closer to tournament win

        By Tommy Felts | September 24, 2025

        Kansas City sports tech innovator Noonan’s latest big swing sees the startup paired with a major industry player whose homegrown headquarters exercises its domination in the wearables market from just a few miles down I-35 in Johnson County. Lenexa-built Noonan on Tuesday announced a collaboration with Garmin, a powerhouse in GPS-enabled sports technology — currently ranked…

        GRWM: Founder has more than swag; his platform matches companies with merch Gen Z will actually wear

        By Tommy Felts | September 23, 2025

        A lot of branded swag gets buried at the bottom of a drawer after being collected from a special event or trade show — never again to see the light of day, Ivan Hadzhiev said, noting his new startup is helping companies think outside the bag when they design and distribute promotional products. “We’re making…

        Annie Austen’s newest store opens, building around ‘an actual human being’ and her gut instincts

        By Tommy Felts | September 23, 2025

        That glow within downtown Overland Park isn’t just coming from the freshly stocked shelves at the new Annie Austen storefront; it’s yet another product of the pandemic-pivot entrepreneur’s contagious positivity — lightening the mood just steps away from a massive farmers market overhaul. “There really aren’t any safe options in life. Sometimes the rug gets…

        Meet the competition: AltCap Your Biz unveils finalists for pitch event, $60K in awards

        By Tommy Felts | September 23, 2025

        A popular fall pitch competition for emerging entrepreneurs is returning to Union Station in November with AltCap today announcing 10 finalists for $60,000 in cash prizes — ranging from Kansas City’s first mobile matcha cart to specialty wellness retailers and a dog toy innovator. “The AltCap Your Biz Pitch Competition is so much more than…