Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept
September 12, 2018 | Elyssa Bezner
Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff.
“I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said the company’s founder.

Johnny Wolff
Homeroom homes come equipped with maid and lawn services, a community manager, and new furniture. Residents can also expect community events come October, Wolff said.
All homes in the Homeroom community are co-ed, usually made up of five to six roommates, depending on the house, he added.
To date, the four-month old company has acquired three homes across the greater KC area, said Wolff. Demand from homeowners who would prefer to lease their homes to a company, like Homeroom, as opposed to renting them out to individuals is growing, he added.
“We had to say ‘no’ to a couple homeowners since we can’t take on more than three at once until we hire additional team members,” he explained.
With a decade of real estate experience under his belt, Wolff went from signing leases with landlords and operating homes he lived in with roommates in San Francisco, to buying homes and renting out rooms in Austin, he said.
After spending a couple months doing market research on real estate appreciation over the next five to 10 years, he began Homeroom in Kansas City to balance his portfolio and look for better cash flow, Wolff added.

Homeroom is currently recruiting roommates by putting ads on Facebook and Craiglist, then combing through applicants with an extensive interview process, ending with credit and background checks, said Wolff.
Though Homeroom markets to millennials, all entrepreneurs and hustlers are welcome to apply, he added.
“We’re really targeting working professionals that we think would have a personality that fits, that seem like they’re personable and respectful, that would be good roommates,” he said.
The goal for Homeroom going forward, is to launch four houses per month, starting in September, said Wolff, as well as working on the website and exploring an app extension.
“We’re eventually going to evolve to something much bigger,” he said.
By the end of 2018, Homeroom hopes to operate 10, then 50 by 2019, to 1,000 homes across 12 Midwestern markets by 2020, added Wolff.
“As we grow, we’ll allow roommate members to easily transfer between locations throughout our network with 30 days notice,” he said.

2018 Startups to Watch
stats here
Related Posts on Startland News
‘Those are fighting words’: Why Weston Bergmann won’t stop until ‘The Blox’ changes every challenger’s life
With the largest live-in startup competition now available on Amazon Prime Video, the stakes have never been higher and the potential never greater for “The Blox” — a show where the reality TV format is mined to turn entrepreneur education into entertainment. “The demand to be on the show has exponentially grown, and with it…
Team behind KC Current, CPKC Stadium honored as Entrepreneurs of the Year
Chris and Angie Long scored another big win Thursday — joining the roster of Kansas Citians honored as UMKC’s Entrepreneurs of the Year — amid an evening that celebrated the world of athletics and the leaders who make the KC sports scene shine. “We feel very proud that we have set a bar,” said Angie…
UMKC’s Student Entrepreneur of the Year sees business potential in KC’s diverse futbol ecosystem
Lesly Romo couldn’t shake an idea bouncing around in her mind for the past few years: a venture she ultimately would call Golazo, a multi-faceted soccer facility that offers the world’s diverse forms of futbol all in one place. Recently named UMKC Student Entrepreneur of the Year, Romo first conceived the concept during her freshman…
InvestMidwest aims to turn connections into dollars; startups can apply to pitch now
Attending InvestMidwest as an audience member was so impactful for Nick Love that the Love Lifesciences co-founder hopes to pitch his own company when the startup-investor conference and showcase returns this spring to Kansas City — for the first time since 2019. “InvestMidwest allowed us to speak with investors, but was also structured such that…
