Mother-daughter businesses connected by sustainability, faith, yearning for community

June 7, 2018  |  Tommy Felts

Quoleshna Elbert, Community Local, and Victoria Bowman, Bow Designs by Spherea

Quoleshna Elbert wants to get — and give — the most bang for her buck, she said.

“I’m the person who wants to kill three birds with one stone,” explained the founder of Community Local, an eco-friendly T-shirt brand based in Kansas City.

Such drive is hereditary.

“We want to be able to go deeper than a conversation with our products,” added Elbert’s mother, Victoria Bowman, who this spring launched her own company, Bow Designs by Spherea. “We want to be able to reach not just the mind, but the heart with what we’re offering to people.”

It begins by recognizing the impact makers can have on the environment and social systems around them, the mother-daughter duo said. A recent conversation about the United States being among the world’s most wasteful countries struck a nerve with Bowman, she said.

“That really took me aback,” she said. “How is it that we’re the land of plenty, but we waste so much? Trying to find a solution is where our businesses blend together.”

Mindful making

Humans can remain the No. 1 priority even if people also work to protect the earth in all they do, Elbert said.

“That’s how my faith plays into it,” she said. “You read in the Bible that human beings are supposed to be stewards of this earth.”

Community Local strives to do its part by using fair-trade, eco-conscious T-shirts produced by Kansas City-based GOEX, an offshoot of the Global Orphan Project.

Each shirt has six plastic bottles in it, which is pretty astonishing,” Elbert said of the 50-percent post-consumer plastic used in the fabric blend. “The other half uses organic cotton that was raised here in the U.S., which is also an eco-friendly product.”

Working with GOEX, a Christ-oriented printer with a social mission, specifically allows Community Local to take a multi-faceted approach to helping their fellow man, she said.

“It’s about understanding how we impact our ecosystems and how our social systems impact us individually, but I also want to empower people to remember their responsibility to their communities and the world around us,” Elbert said. “With Community Local, you’re buying a T-shirt, but you might not realize that the sale helps support workers in Haiti who are earning a living wage to make them.”

The products now are available through Community Local’s website, as well as via a Kickstarter campaign recently launched to help defer startup costs. Elbert also sells her message and wares from a mobile pop-up shop, she said.

“Less is more,” Elbert said. “You don’t necessarily need to have a storefront, even though it’s helpful. Mobility allows you to go wherever you need to go using the resources you have in the best way you can.”

Creating with a purpose

Bowman took a leap of faith with Bow Designs by Spherea, she said.

Making artificial or “forever florals” long has been a hobby, but it took the push from her daughter and a friend to spark the idea for a business emphasizing the arrangements’ sustainability, Bowman said.

“You can put them in the darkest corner and they’ll bring light to a space,” she said. “They’re low maintenance. You don’t have to water them. And they stay beautiful indefinitely — you just have to dust them every so often.”

Coming from a career in corporate paralegal, accounting and administrative work, Bowman’s eyes light up as she discusses the naming conventions and inspirations for her designs.

“It’s a passion,” her daughter explained, “but she’s a generous person by nature. … Her heart is in making sure she’s giving more than a product — she wants to give an experience, something special to reflect that every person is a special creation of God.”

“We’re very much about giving more than what you see on the surface,” Bowman added.

The end goal is to inspire a sense of community with both women’s products, Elbert said.

“We’re creating with a purpose: to bring people together for something more than just networking — for growth,” she said.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2018 Startups to Watch

    stats here

    Related Posts on Startland News

    Techweek KC aims for significant growth in 2016

    By Tommy Felts | August 2, 2016

    With aggressive goals in mind, Techweek Kansas City is ramping up excitement for its second-annual festival of innovation and entrepreneurship in the City of Fountains. The national tech conference and media firm hosted a countdown party Monday in downtown Kansas City in which Techweek CEO Amanda Signorelli said she hopes to top the festival’s inaugural…

    Dignity and a dollar: The Grooming Project empowers KC mothers

    By Tommy Felts | August 2, 2016

    Natasha Kirsch believes that a living wage does more than provide people with money. That’s why she founded Empowering the Parent to Empower the Child (EPEC), a non-profit that helps young mothers in poverty find higher-paying jobs and become self-reliant in the process. And to achieve that mission, Kirsch is kickstarting an effort that not…

    LaunchKC snags hundreds of hungry applicants

    By Tommy Felts | July 29, 2016

    The popular grants competition LaunchKC again was met with an enthusiastic response by applicants. The competition — which will distribute $500,000 via 10, $50,000 non-dilutive grants — drew more than 400 tech startup applicants for the second year in a row. A panel of judges are now combing through the applications to find the top…

    Grant Gooding: Your wimpy brand needs to pick a fight

    By Tommy Felts | July 29, 2016

    Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks you why they should do business with you instead of them? More often than not your response contains subjective and ineffective language. You say…