ShotTracker raises $10.4M round featuring former NBA Commissioner David Stern
May 16, 2018 | Bobby Burch
Merriam-based ShotTracker is fueling its global expansion via a large funding round featuring several high-profile investors.
The sports tech company announced Wednesday that it raised a $10.4 million Series A financing round led by Ward.Ventures, NBA commissioner David Stern and two-time National League home run champion, Ryan Howard. The round also includes Greycroft, Elysian Ventures, KC Rise Fund, Irish Angels and SeventySix Capital.

ShotTracker co-founders Davyeon Ross and Bruce Ianni.
The injection of new capital brings ShotTracker’s total funding to more than $21 million, which includes an investment by NBA legend, Earvin “Magic” Johnson.
ShotTracker’s TEAM system tracks multiple players with an array of sensors — secured to each player, within each Spalding basketball, and in the rafters — plotting the games’ shots in real time.
ShotTracker will use the funding for growth and scalability to increase installations in courts around the United States and to solidify global partnership opportunities, said Davyeon Ross, co-founder and COO of ShotTracker.
“This additional funding allows ShotTracker to execute on its vision and accelerate the proliferation of our product across the market,” said Ross. “Whether you’re a fan, a player, a coach, a broadcaster or a market maker – ShotTracker is changing the overall experience of the game. There are significant changes happening in sports and ShotTracker is poised to capitalize on those industry changes with its real-time data.”
In March, the company released its new ShotTracker fan app for the Division 1 NAIA basketball tournament. The app combines real-time analytics with augmented reality in a first-of-its-kind fan engagement tool that displays game and player information on fans’ smartphones.
ShotTracker recently earned a bronze Edison Award in the category of “Digitized Data.” The tech is being used by the University of Kansas, the University of Oklahoma, TCU, Baylor and several other top collegiate basketball programs.
ShotTracker was co-founded by Ross and Bruce Ianni. To learn more about the firm, check out the video below.

2018 Startups to Watch
stats here
Related Posts on Startland News
Startup community organizers named to Chamber’s new Centurions class
A trio of faces familiar within the Kansas City startup community have joined the city’s oldest and premier leadership development program. The 35-member list of incoming Centurions — which includes John Coler, product owner at RFP360 and Startup Weekend organizer; Davin Gordon, business development officer at AltCap; and Courtney Windholz, COO at PROOF and former 1…
Full Scale pledges to invest $1M of its development resources in KC startups in 2019
Editor’s note: Full Scale is a partner of the Kansas City Startup Foundation and Startland News. The following content was independently produced by Startland News. Development help often can be more valuable to an early stage startup than simply opening a checkbook, said Matt DeCoursey, announcing Full Scale’s commitment to investing $1 million of its…
Proactive hometown company-building will cross county, state lines with Fountain Innovation Fund, ECJC leader says
It’s time for Kansas City stakeholders to stop waiting for coastal companies to “save the day,” said George Hansen. “We spend a great deal of tax dollars trying to entice companies to move here with their workforce,” Hansen, president and CEO of the Enterprise Center in Johnson County, told a crowd of about 100 gathered…
Kauffman launching Capital Access Lab investment pipeline for underserved entrepreneurs
Every new business should have a fighting chance at success — regardless of the entrepreneur’s background, said Victor Hwang, announcing a new Capital Access Lab to address opportunity gaps in Kansas City and across the U.S. “It is up to us to collectively break down systematic barriers to entry that adversely impact people of color,…
