ShotTracker raises $10.4M round featuring former NBA Commissioner David Stern

May 16, 2018  |  Bobby Burch

Magic Johnson with the ShotTracker team.

Merriam-based ShotTracker is fueling its global expansion via a large funding round featuring several high-profile investors.

The sports tech company announced Wednesday that it raised a $10.4 million Series A financing round led by Ward.Ventures, NBA commissioner David Stern and two-time National League home run champion, Ryan Howard. The round also includes Greycroft, Elysian Ventures, KC Rise Fund, Irish Angels and SeventySix Capital.

ShotTracker co-founders Davyeon Ross and Bruce Ianni.

The injection of new capital brings ShotTracker’s total funding to more than $21 million, which includes an investment by NBA legend, Earvin “Magic” Johnson.

ShotTracker’s TEAM system tracks multiple players with an array of sensors — secured to each player, within each Spalding basketball, and in the rafters — plotting the games’ shots in real time.

ShotTracker will use the funding for growth and scalability to increase installations in courts around the United States and to solidify global partnership opportunities, said Davyeon Ross, co-founder and COO of ShotTracker.

“This additional funding allows ShotTracker to execute on its vision and accelerate the proliferation of our product across the market,” said Ross. “Whether you’re a fan, a player, a coach, a broadcaster or a market maker – ShotTracker is changing the overall experience of the game. There are significant changes happening in sports and ShotTracker is poised to capitalize on those industry changes with its real-time data.”

In March, the company released its new ShotTracker fan app for the  Division 1 NAIA basketball tournament. The app combines real-time analytics with augmented reality in a first-of-its-kind fan engagement tool that displays game and player information on fans’ smartphones.

ShotTracker recently earned a bronze Edison Award in the category of “Digitized Data.” The tech is being used by the University of Kansas, the University of Oklahoma, TCU, Baylor and several other top collegiate basketball programs.

ShotTracker was co-founded by Ross and Bruce Ianni. To learn more about the firm, check out the video below.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2018 Startups to Watch

        stats here

        Related Posts on Startland News

        Andrea Savage, Salem Habte, Mark Babcock, Alec Rodgers, and Ali Brandolino, UMKC Enactus

        UMKC Enactus team kicks open front door to Kansas City innovation scene with final four win

        By Tommy Felts | May 24, 2019

        As the number of teams left standing in the Enactus U.S. nationals started to dwindle, members of the competitive entrepreneurial development program’s team at the University of Missouri-Kansas City rode a pulsating wave of excitement and emotion, recalled Ali Brandolino. “I started crying,” added Brandolino, UMKC Enactus vice president of operations. “It was the most…

        ngGirls Kansas City

        ngGirls set to debut its one-day programming workshop for girls, women in Kansas City

        By Tommy Felts | May 23, 2019

        Developing a “stress-free,” immersive learning environment is key to paving the way for female tech talent in Kansas City, said Alisa Duncan. “There are a lot of studies about how women learn better when they’re with other women and that kind of support system, so that’s what we’re trying to provide,” said Duncan, program director…

        KC Legal Hackers plan full-day law and technology conference

        By Tommy Felts | May 23, 2019

        Entrepreneurs in the Kansas City startup community know full well that business is evolving at an unprecedented rate. Unfortunately, lawyers don’t have a reputation for keeping up. But thanks to new efforts, that is changing. Legal Hackers — a global movement of lawyers and other legal professionals — is pushing the legal industry forward. Through…

        Rhonda Dolan, Udo

        Rhonda Dolan, on-demand personal assistant Udo honored as Chamber’s Entrepreneur of the Year

        By Tommy Felts | May 23, 2019

        A lunchtime affair at the 2019 Greater Kansas City Chamber of Commerce’s Small Business Awards quickly turned from celebratory mingling to shock and awe for Rhonda Dolan. “For [the Chamber] to recognize my efforts over the last year, which have been pretty intense, means a lot,” said Dolan, founder and CEO of Udo, reflecting on her…