ShotTracker raises $10.4M round featuring former NBA Commissioner David Stern

Merriam-based ShotTracker is fueling its global expansion via a large funding round featuring several high-profile investors.

The sports tech company announced Wednesday that it raised a $10.4 million Series A financing round led by Ward.Ventures, NBA commissioner David Stern and two-time National League home run champion, Ryan Howard. The round also includes Greycroft, Elysian Ventures, KC Rise Fund, Irish Angels and SeventySix Capital.

ShotTracker co-founders Davyeon Ross and Bruce Ianni.

The injection of new capital brings ShotTracker’s total funding to more than $21 million, which includes an investment by NBA legend, Earvin “Magic” Johnson.

ShotTracker’s TEAM system tracks multiple players with an array of sensors — secured to each player, within each Spalding basketball, and in the rafters — plotting the games’ shots in real time.

ShotTracker will use the funding for growth and scalability to increase installations in courts around the United States and to solidify global partnership opportunities, said Davyeon Ross, co-founder and COO of ShotTracker.

“This additional funding allows ShotTracker to execute on its vision and accelerate the proliferation of our product across the market,” said Ross. “Whether you’re a fan, a player, a coach, a broadcaster or a market maker – ShotTracker is changing the overall experience of the game. There are significant changes happening in sports and ShotTracker is poised to capitalize on those industry changes with its real-time data.”

In March, the company released its new ShotTracker fan app for the  Division 1 NAIA basketball tournament. The app combines real-time analytics with augmented reality in a first-of-its-kind fan engagement tool that displays game and player information on fans’ smartphones.

ShotTracker recently earned a bronze Edison Award in the category of “Digitized Data.” The tech is being used by the University of Kansas, the University of Oklahoma, TCU, Baylor and several other top collegiate basketball programs.

ShotTracker was co-founded by Ross and Bruce Ianni. To learn more about the firm, check out the video below.