ShotTracker raises $10.4M round featuring former NBA Commissioner David Stern
May 16, 2018 | Bobby Burch
Merriam-based ShotTracker is fueling its global expansion via a large funding round featuring several high-profile investors.
The sports tech company announced Wednesday that it raised a $10.4 million Series A financing round led by Ward.Ventures, NBA commissioner David Stern and two-time National League home run champion, Ryan Howard. The round also includes Greycroft, Elysian Ventures, KC Rise Fund, Irish Angels and SeventySix Capital.

ShotTracker co-founders Davyeon Ross and Bruce Ianni.
The injection of new capital brings ShotTracker’s total funding to more than $21 million, which includes an investment by NBA legend, Earvin “Magic” Johnson.
ShotTracker’s TEAM system tracks multiple players with an array of sensors — secured to each player, within each Spalding basketball, and in the rafters — plotting the games’ shots in real time.
ShotTracker will use the funding for growth and scalability to increase installations in courts around the United States and to solidify global partnership opportunities, said Davyeon Ross, co-founder and COO of ShotTracker.
“This additional funding allows ShotTracker to execute on its vision and accelerate the proliferation of our product across the market,” said Ross. “Whether you’re a fan, a player, a coach, a broadcaster or a market maker – ShotTracker is changing the overall experience of the game. There are significant changes happening in sports and ShotTracker is poised to capitalize on those industry changes with its real-time data.”
In March, the company released its new ShotTracker fan app for the Division 1 NAIA basketball tournament. The app combines real-time analytics with augmented reality in a first-of-its-kind fan engagement tool that displays game and player information on fans’ smartphones.
ShotTracker recently earned a bronze Edison Award in the category of “Digitized Data.” The tech is being used by the University of Kansas, the University of Oklahoma, TCU, Baylor and several other top collegiate basketball programs.
ShotTracker was co-founded by Ross and Bruce Ianni. To learn more about the firm, check out the video below.

2018 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: Operation Breakthrough hopes to burn into STEM gap with laser cutter
Editor’s note: Startland News is continuing its ‘Fund Me, KC’ feature to highlight area entrepreneurial efforts to accelerate businesses or projects. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com. Today’s featured campaign from Operation Breakthrough spotlights a campaign by the nonprofit childhood development center to boost its…
designWerx makes room for growing makers in North Kansas City
A home garage workspace can be a lonely, stifling place for a maker trying to grow his or her business, said Pam Newton, who is leading the artistic vision for designWerx, a new coworking space and incubator specifically for makers in North Kansas City. “You’re alone constantly. Sometimes it’s hard to get motivated,” she said.…
KCultivator Q&A: Tyler Enders talks his biggest failure, the ‘Made In’ concept and Obama
Seated amid vintage mosaic tile and striking black-and-white portraits by Kansas City photographer Cameron Gee, founder Tyler Enders seems at home within the walls of the Made in KC Cafe. He’s an art lover with a finance degree — not to mention one of the minds behind Made in KC, a retail showcase for local…
Kimberly Gandy: Proof a startup can emerge stronger from its founder’s cancer diagnosis
Cancer needn’t mean can’t, Kimberly Gandy said. When the Play-It Health founder and CEO was diagnosed with an aggressive, mid-stage cancer in May 2016, her startup found itself at a crossroads. Gandy had just joined the Kansas City-based Pipeline fellowship and her company was poised for growth through its web- and mobile-based health regimen tracking…
