Ag tech startup Farmobile raises $18M round for global expansion
October 27, 2017 | Bobby Burch
Ag tech company Farmobile has reaped a substantial Series B funding round that positions the firm to rapidly accelerate across the world.
Jason Tatge
The Overland Park-based company announced Friday that it raised $18.1 million to expand its data platform to help farmers mitigate risks and generate a revenue from the data they own.
The round includes Anterra Capital, AmTrust Agricultural Insurance Services and other undisclosed investors. The new funding pushes the firm’s total capital raised to more than $28 million.
The platform aims to empower farmers to make better choices and to grow their operations, CEO Jason Tatge said.
“Our customers continue to tell us Farmobile’s data as a service platform is the best way to collect, organize, share and sell their agronomic and machine data,” Tatge said in a release. “Our mission is to make sure farmers, worldwide, have access to a cost effective strategy to collect, protect and own their digital assets with a clear path to ROI opportunities.”
Founded in 2013, Farmobile created a device — a Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to farmers and ag operations. Not only does the data provide information for farmers’ decisions on planting, spraying, fertilizing harvesting and more, it can be sold to third parties via Farmobile’s data marketplace.
“Farmobile’s technology allows farmers to access, control and monetize data like never before,” Dudley Hawes of Anterra Capital said in a release. “This is a team that understands farm data and the power of various data layers as they pull together.”
The funding will allow Farmobile to accelerate development of distribution channels in ag retail, insurance and equipment dealerships, Tatge said.
Farmobile was recognized as one of Startland News’ Top Startups to Watch in 2017 for its disruptive model in the trillion-dollar agriculture industry.
2017 Startups to Watch
stats here
Related Posts on Startland News
CAPS Network expanding into rural Kansas schools with $951K education grant
Nearly $1 million in federal funds is expected to help CAPS Network expand its profession-based learning into rural school districts, focusing on the state of Kansas, Corey Mohn shared. The $951,000 grant from the U.S. Department of Education was announced earlier this week. “We are really excited about the impact this funding will help us…
Former sports executive teams with startup veteran to simplify visa process for foreign athletes
After 16 years handling immigration visas for the Kansas City Royals, Kyle Vena knew there must be a better way to streamline the daunting task of bringing athletes to the U.S. to play baseball — and keeping them, he shared. “When I left [the job] in the summer of 2022, I had this concept baked…
Cheese, chips, and cheers: Deez Nachos joins Parlor with its first fixed location
Dwight Tiller II is taking his family’s loaded nacho business from wheels to brick-and-mortar with its new spot — parked on the first floor of Parlor, Kansas City’s first modern food hall. Previously at the Crossroads-based Parlor as the former co-owner and head chef of KC Mac and Co., Tiller now is taking Deez Nachos…
Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
A prominent, twice-exited Kansas City entrepreneur has acquired full control of a company he co-founded five years ago — with plans to expand its leadership team and grow its employee count from 300 to 500 in 2025. Matt Watson announced Monday the completion of a strategic buyout of his co-founder, Matt DeCoursey, at Kansas City,…