Tech startup TVWIZZ puts channel choice in consumers’ hands
September 7, 2017 | Meghan LeVota
You’ve heard it before: Millennials are killing the cable TV industry.
With millions of young people “cord cutting” in lieu of streaming services like Netflix and Hulu, traditional cable viewership has dropped by more than 40 percent, according to Nielson.
For many, it comes down to price, said Michael Hockey, founder of TVWIZZ, a free, independent TV price comparison website allowing users to customize their cable plans by specifying the channels they actually want to watch.
Michael Hockey
An algorithm lets users select the channels, then the platform matches them with available packages, offering price comparisons from such providers as DirecTV, CenturyLink Stream, DirecTV Now, PlayStation Vue, Hulu Live, Sling TV, Fubo TV and Dish TV.
The technology, which Hockey launched as TVWIZZ earlier this year after relocating to Kansas City from London, is consumer driven with a goal to offer reduced prices, Hockey said.
“Cable prices are a hot topic at the moment,” he said. “It can be confusing for people to switch providers because they are unsure which TV providers carry their channels.”
TVWIZZ launched during the Labor Day weekend and generated more than 7,000 users in its first week, Hockey said.
“We had to double server capacity on Monday (Labor Day) to cope with the load,” he said.
The technology does not favor one cable company over another, Hockey said. The user-friendly design allows users to filter channels by genre and filter packages by price point or best match, he added.
“Millions of homes in America are starting to question the outdated ways of billing for pay TV, where you pay for 300 channels, but watch 10,” Hockey said. “Cord cutting is growing rapidly and TVWIZZ makes it easier for consumers to pay only for the channels they need.”
As the company grows, Hockey plans to launch similar price comparison services for the Internet, credit cards, insurance and cellular plans within one year. He’s looking forward to scaling the startup and recruiting technology jobs to Kansas City, he said.
2017 Startups to Watch
stats here
Related Posts on Startland News
CBD startup: Young father sees Native Hemp Co. as the launch of a health revolution
At 21 years old, Rich Dunfield IV felt like an absentee father, he said. Struck in his prime with painful ailments after a tick bite — nerve and belly problems, anxiety and depression — he was home but not present. “My entire life was rooted in fatherhood. I started young, but I embraced it. Lyme…
New Lawrence Blade & Timber just the edge of Swell Spark’s ongoing brand evolution
A newly opened Lawrence Blade & Timber — well-positioned on the college town’s popular Massachusetts Street — features the axe-throwing brand’s first “retailtainment” concept. It’s a reflection of parent company Swell Spark’s ongoing push to keep Blade & Timber (as well as the Choir Bar and Breakout businesses) fresh amid an increasingly crowded experience-based entertainment…
25th anniversary: Roasterie founder Danny O’Neill recalls humble start with just ‘nickels and pickles’
Brewed in a recession, Danny O’Neill wasn’t sure The Roasterie would sell a single cup of coffee, let alone percolate into an iconic Kansas City brand, the founder said as he reflected on the regional coffee titan’s 25th anniversary. “The only idea I had was coffee,” O’Neill said of his decision to jump ship from…
KC Crew’s fall leagues set to be first players in overhauled Hy-Vee Arena
The newly renovated Hy-Vee Arena in Kansas City’s West Bottoms is like a giant sports coworking space, said Luke Wade. Coffee shops, restaurants, chiropractors, physical therapists, and other offerings are joining his adult sports and events company in the revamped former Kemper Arena facility, said Wade, founder of KC Crew. And although the arena officially…