Tech startup TVWIZZ puts channel choice in consumers’ hands
September 7, 2017 | Meghan LeVota
You’ve heard it before: Millennials are killing the cable TV industry.
With millions of young people “cord cutting” in lieu of streaming services like Netflix and Hulu, traditional cable viewership has dropped by more than 40 percent, according to Nielson.
For many, it comes down to price, said Michael Hockey, founder of TVWIZZ, a free, independent TV price comparison website allowing users to customize their cable plans by specifying the channels they actually want to watch.
Michael Hockey
An algorithm lets users select the channels, then the platform matches them with available packages, offering price comparisons from such providers as DirecTV, CenturyLink Stream, DirecTV Now, PlayStation Vue, Hulu Live, Sling TV, Fubo TV and Dish TV.
The technology, which Hockey launched as TVWIZZ earlier this year after relocating to Kansas City from London, is consumer driven with a goal to offer reduced prices, Hockey said.
“Cable prices are a hot topic at the moment,” he said. “It can be confusing for people to switch providers because they are unsure which TV providers carry their channels.”
TVWIZZ launched during the Labor Day weekend and generated more than 7,000 users in its first week, Hockey said.
“We had to double server capacity on Monday (Labor Day) to cope with the load,” he said.
The technology does not favor one cable company over another, Hockey said. The user-friendly design allows users to filter channels by genre and filter packages by price point or best match, he added.
“Millions of homes in America are starting to question the outdated ways of billing for pay TV, where you pay for 300 channels, but watch 10,” Hockey said. “Cord cutting is growing rapidly and TVWIZZ makes it easier for consumers to pay only for the channels they need.”
As the company grows, Hockey plans to launch similar price comparison services for the Internet, credit cards, insurance and cellular plans within one year. He’s looking forward to scaling the startup and recruiting technology jobs to Kansas City, he said.
2017 Startups to Watch
stats here
Related Posts on Startland News
Vibrant clothing, mission guides socially focused startup By Grace Designs
A social impact firm with the mission to empower women in Ghana and India recently beat out more than 40 other firms to win the Regnier Venture Creation Challenge, earning it $20,000. Co-founded by Emily Moon and Kelsey Carlstedt in 2015, By Grace Designs is a nonprofit that sells handmade, culturally-authentic clothing online, offering vibrantly…
Blooom announces layoffs, new strategic focus on consumers
Refocusing its outbound efforts to solely target consumers, financial tech startup Blooom has laid off nearly a third of its staff and a top executive has resigned. The Leawood-based company recently announced that it has let go of 10 employees as it moves resources away from marketing to enterprises and will refocus on direct-to-consumer marketing.…
Report: KC is a tech hub but labor shortage is hampering growth
Each day, Kansas City is better positioning itself to be the Midwest’s tech hub. But for Kansas City to realize its full potential, tech leaders, policymakers and the community need to do more to cultivate homegrown talent, KC Tech Council president Ryan Weber said. “Attracting talent from another city is a very small game — and…
KC tech startup partners with Children’s Mercy to help diagnose, manage care
Kansas City-based Engage Mobile Solutions developed a mobile app assisting pediatricians at Children’s Mercy Hospital, treating children facing acute illnesses and injuries. The tech firm created “CMPeDS: Pediatric Decision Support” to provide healthcare professionals with evidence-based guidelines to manage patients who are facing acute illnesses such as infections, or children who are experiencing acute injuries,…