Tech startup TVWIZZ puts channel choice in consumers’ hands
September 7, 2017 | Meghan LeVota
You’ve heard it before: Millennials are killing the cable TV industry.
With millions of young people “cord cutting” in lieu of streaming services like Netflix and Hulu, traditional cable viewership has dropped by more than 40 percent, according to Nielson.
For many, it comes down to price, said Michael Hockey, founder of TVWIZZ, a free, independent TV price comparison website allowing users to customize their cable plans by specifying the channels they actually want to watch.
Michael Hockey
An algorithm lets users select the channels, then the platform matches them with available packages, offering price comparisons from such providers as DirecTV, CenturyLink Stream, DirecTV Now, PlayStation Vue, Hulu Live, Sling TV, Fubo TV and Dish TV.
The technology, which Hockey launched as TVWIZZ earlier this year after relocating to Kansas City from London, is consumer driven with a goal to offer reduced prices, Hockey said.
“Cable prices are a hot topic at the moment,” he said. “It can be confusing for people to switch providers because they are unsure which TV providers carry their channels.”
TVWIZZ launched during the Labor Day weekend and generated more than 7,000 users in its first week, Hockey said.
“We had to double server capacity on Monday (Labor Day) to cope with the load,” he said.
The technology does not favor one cable company over another, Hockey said. The user-friendly design allows users to filter channels by genre and filter packages by price point or best match, he added.
“Millions of homes in America are starting to question the outdated ways of billing for pay TV, where you pay for 300 channels, but watch 10,” Hockey said. “Cord cutting is growing rapidly and TVWIZZ makes it easier for consumers to pay only for the channels they need.”
As the company grows, Hockey plans to launch similar price comparison services for the Internet, credit cards, insurance and cellular plans within one year. He’s looking forward to scaling the startup and recruiting technology jobs to Kansas City, he said.
2017 Startups to Watch
stats here
Related Posts on Startland News
Former Netchemia CEO, KC venture capitalist launch new fund for Midwest software firms
Keith Harrington isn’t looking for hockey-stick growth companies. With the new fund he’s co-leading — Novel Growth Partners — Harrington wants to invest in small, steadily-growing tech companies in the Midwest. But instead of a traditional venture capital model, Novel is employing a revenue-based finance model that should appeal to more entrepreneurs, Harrington said. “We believe that…
1 Million Cups celebrating black startups with all black founders, experts in February
A lineup of all black presenters and experts at February’s 1 Million Cups events aims for exposure and awareness about Kansas City’s thriving community of black entrepreneurs, said Adrienne Haynes. “Many of these companies are not necessarily tech-based. They might not be at Plexpod or WeWork. Many of them have their own facilities — maybe…
Listen: Behind the scenes interview with Hyperloop One exec on Missouri plan
By now you’ve likely seen that Missouri is a top five favorite to land a Virgin Hyperloop One route. If built in Missouri, the tubular transportation system would move people from Kansas City to St. Louis in 30 minutes, creating a mega-region that combines the state’s biggest cities, said Dan Katz, director of global public…
ScaleUP! KC expands impact with 18 entrepreneurs in latest class
In announcing its latest class, the ScaleUP! KC incubator embraced its track record of helping Kansas City entrepreneurs develop the business skills needed to take the next steps on their journeys. Now on its seventh cohort, the program has graduated 92 business owners, including startups like The Sundry, Ruby Jean’s Juicery, Cambrian Tech, H3 Enterprises…