2017 Under the Radar: ZOHR changing tires, traditional mindset on roadside aid
August 29, 2017 | Bobby Burch
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here.
Nearly anyone with a car can relate to the chore of replacing bald tires or the frustration of a flat.
Not only will you likely have to shell out a few Benjamins, but also find the time to wait for a busy mechanic whose hours are often only during the workday.
It’s this conundrum that Kansas City-based ZOHR aims to soothe with its on-site tire replacement services.
Half tech firm, half automotive servicing shop, ZOHR allows one to schedule a variety of tire services from a phone or computer to be completed at your home, office or stranded on the roadside. Working around your schedule, ZOHR mechanics swoop in like superheroes — but instead of the Batmobile, it’s a teched out van that can mount, balance, plug and rotate your tires.
Now in business for about two years, the company has grown to five staffers and has serviced more than 5,000 tires in the Kansas City area, ZOHR co-founder Komal Choong said. The firm is growing at a rate of about 15 percent month over month, he added. The company — which for now services only the Kansas City metro — also was a part of YCombinator’s Fellowship program, connecting it to mentors and many resources to grow.
Paired with steady growth, ZOHR has ambitious national expansion plans. ZOHR aims to be a household name for automotive services across the country within 10 years, Choong said. The firm is now looking to expand its services to eventually include on-site oil changes and car washes and subscription-based tire rotations.
Fun fact: About 18 months ago, Startland News shared the 1 Million Cups stage with ZOHR. Check out both of the presentations here.
2017 Startups to Watch
stats here
Related Posts on Startland News
Dignity and a dollar: The Grooming Project empowers KC mothers
Natasha Kirsch believes that a living wage does more than provide people with money. That’s why she founded Empowering the Parent to Empower the Child (EPEC), a non-profit that helps young mothers in poverty find higher-paying jobs and become self-reliant in the process. And to achieve that mission, Kirsch is kickstarting an effort that not…
LaunchKC snags hundreds of hungry applicants
The popular grants competition LaunchKC again was met with an enthusiastic response by applicants. The competition — which will distribute $500,000 via 10, $50,000 non-dilutive grants — drew more than 400 tech startup applicants for the second year in a row. A panel of judges are now combing through the applications to find the top…
Grant Gooding: Your wimpy brand needs to pick a fight
Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks you why they should do business with you instead of them? More often than not your response contains subjective and ineffective language. You say…
Top 10 under-the-radar startups in Kansas City
In January, Startland News asked you for help. We wanted to hear from you about Kansas City startups that are operating in “stealth,” either intentionally shying away from attention or those that are simply too busy building. You responded with vigor, and your insights helped inform this list of “under-the-radar” startups. Obviously, “under-the-radar” is a…