2017 Under the Radar: MusicSpoke scores thousands of sheet music sales
August 29, 2017 | Meghan LeVota
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here.
The sheet music publishing industry is worth more than $1 billion.
Yet when working with traditional publishers, composers hardly see any of that money. Models put revenue for publishers as high as 95 percent with only 5 percent slated for composers.
Jennifer Rosenblatt and Kurt Knecht say the trend is pushing composers toward self-publishing as an option, which is why they co-founded MusicSpoke in 2014. Since then, the platform offers more than 1,000 scores and has sold more than 85,000 units of sheet music from self-published composers.
MusicSpoke keeps 30 percent of the sheet music sales, which is significantly lower than traditional publishing fees the sheet music industry, Rosenblatt and Knecht said. The company has grown at an average annual rate of about 260 percent and has raised about $120,000 in investment capital to date.
After spending a decade in Lincoln, Nebraska, Rosenblatt and Knecht set up shop in Kansas City in July 2016. The pair thought their business’ new home would be a better place to grow MusicSpoke.
“We are delighted to be growing in KC,” Rosenblatt said. “We love the support for the arts and entrepreneurship KC provides. We are looking to hire and grow the team next year.”
Later in 2017, MusicSpoke is expected to launch the Icon Series, which involves a collection of scores curated by the industry’s influential conductors, Rosenblatt said. The firm’s tests show that sheet music promoted by an influencer can sell up to 400 percent better than top-selling scores that are not promoted.
Rosenblatt is a 2017 Pipeline Fellow, has participated in ScaleUP KC! and is a part of the Sprint Mentor Network.
Featured Business
2017 Startups to Watch
stats here
Related Posts on Startland News
KCultivator Q&A: Bo Nelson percolates on positive energy in his Crossroads coffee shop
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space.Holding a red, Thou Mayest-branded mug, Bo Nelson credited the success of his 18th Street coffee shop to family talent,…
Scoops and fruit loops: Quirky collaboration melds Crumble candles, Betty Rae’s Ice Cream
Brandon Love hungered for a Kansas City brand as unconventional as his own high-growth aroma confectionery, Crumble Co. He found his match at Betty Rae’s. “I started trying to pick apart [potential partners] to see who would be the best fit,” said Love, Crumble Co.’s founder and “head fruit loop in charge.” “Our way’s really…
Bridge Space opens doors to creativity, collaboration in Lee’s Summit (Photos)
Set against the historic backdrop of the former Lee’s Summit post office, the past and present intentionally collide to create Bridge Space — a 13,000-square-foot coworking space that elevates entrepreneurs in the city’s bustling downtown business district, said Ben Rao. “I’m in the hospitality business. It’s about this experience that people have. We’re not just…
Fountain City FinTech first cohort named; could draw coastal, international companies to KC
A half-dozen companies from outside Kansas City earned spots among the first cohort of Fountain City FinTech, said Zach Pettet, hopeful the metro could attract the firms to stay or build long-term partnerships. “There’s a good chance that a number of firms will be putting down roots and creating jobs in Kansas City. We don’t…