2017 Under the Radar: MusicSpoke scores thousands of sheet music sales
August 29, 2017 | Meghan LeVota
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here.
The sheet music publishing industry is worth more than $1 billion.
Yet when working with traditional publishers, composers hardly see any of that money. Models put revenue for publishers as high as 95 percent with only 5 percent slated for composers.
Jennifer Rosenblatt and Kurt Knecht say the trend is pushing composers toward self-publishing as an option, which is why they co-founded MusicSpoke in 2014. Since then, the platform offers more than 1,000 scores and has sold more than 85,000 units of sheet music from self-published composers.
MusicSpoke keeps 30 percent of the sheet music sales, which is significantly lower than traditional publishing fees the sheet music industry, Rosenblatt and Knecht said. The company has grown at an average annual rate of about 260 percent and has raised about $120,000 in investment capital to date.
After spending a decade in Lincoln, Nebraska, Rosenblatt and Knecht set up shop in Kansas City in July 2016. The pair thought their business’ new home would be a better place to grow MusicSpoke.
“We are delighted to be growing in KC,” Rosenblatt said. “We love the support for the arts and entrepreneurship KC provides. We are looking to hire and grow the team next year.”
Later in 2017, MusicSpoke is expected to launch the Icon Series, which involves a collection of scores curated by the industry’s influential conductors, Rosenblatt said. The firm’s tests show that sheet music promoted by an influencer can sell up to 400 percent better than top-selling scores that are not promoted.
Rosenblatt is a 2017 Pipeline Fellow, has participated in ScaleUP KC! and is a part of the Sprint Mentor Network.
Featured Business
2017 Startups to Watch
stats here
Related Posts on Startland News
Clara Biotech hits $850K in seed funding roundup, preparing to launch first product
An emerging biotech startup in the region is reporting a busy spring with a significant seed round already raised and key steps under way to launch its product: a solution that removes manufacturing roadblocks for breakthrough drugs. “We’re in an exciting and growing space and currently have low regulatory hurdles in the research stage,” said…
KC pitmaster joins celebrity chefs in ‘BBQ Brawl’; how reality TV pulled Burnt Finger’s pork through 2020 smoke
When Megan Day hits the screen Monday on Food Network, the Lee’s Summit pitmaster, entrepreneur and veteran of TV appearances — from BBQ battles to morning talk shows — could face her greatest challenge to date, she said. “This was a completely different style of competition,” Day, co-founder and face of Burnt Finger BBQ, said of…
Thank you, Black America! Juneteenth pop-up rallies power of KC’s Black creatives
A celebration of Black America — and the critical work it’s done to begin breaking systemic cycles nationwide — is expected to launch soon in Kansas City, promising to shine a light on Black-owned businesses and creators, Kearra Johnson said. “As young, Black entrepreneurs in the city, we’ve been looking for ways to get our brands…
Bad Rhino wants to build, not exit (so investors aren’t playing): Why the fast-paced KC studio hopes to rewrite the game
Midwest investors need to familiarize themselves with the potential waiting to play within the video game industry, said Ryan Manning, noting they otherwise risk losing out on major opportunities. “I don’t mind having those conversations and educating the parties involved,” said Manning, the founder of Bad Rhino Studios. “I think the biggest reason things need…