2017 Under the Radar: MusicSpoke scores thousands of sheet music sales
August 29, 2017 | Meghan LeVota
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here.
The sheet music publishing industry is worth more than $1 billion.
Yet when working with traditional publishers, composers hardly see any of that money. Models put revenue for publishers as high as 95 percent with only 5 percent slated for composers.
Jennifer Rosenblatt and Kurt Knecht say the trend is pushing composers toward self-publishing as an option, which is why they co-founded MusicSpoke in 2014. Since then, the platform offers more than 1,000 scores and has sold more than 85,000 units of sheet music from self-published composers.
MusicSpoke keeps 30 percent of the sheet music sales, which is significantly lower than traditional publishing fees the sheet music industry, Rosenblatt and Knecht said. The company has grown at an average annual rate of about 260 percent and has raised about $120,000 in investment capital to date.
After spending a decade in Lincoln, Nebraska, Rosenblatt and Knecht set up shop in Kansas City in July 2016. The pair thought their business’ new home would be a better place to grow MusicSpoke.
“We are delighted to be growing in KC,” Rosenblatt said. “We love the support for the arts and entrepreneurship KC provides. We are looking to hire and grow the team next year.”
Later in 2017, MusicSpoke is expected to launch the Icon Series, which involves a collection of scores curated by the industry’s influential conductors, Rosenblatt said. The firm’s tests show that sheet music promoted by an influencer can sell up to 400 percent better than top-selling scores that are not promoted.
Rosenblatt is a 2017 Pipeline Fellow, has participated in ScaleUP KC! and is a part of the Sprint Mentor Network.
Featured Business
2017 Startups to Watch
stats here
Related Posts on Startland News
Kansas City-made fitness apps flex tactics to monetize training’s trend toward tech
Jake Heyen’s Fitic exercises its potential at the intersection of pandemic-pumped fitness and influencer marketing industries, the Kansas City founder said, detailing the intertwined world of fitness-minded consumers and content creators. “We love the fact that we sit within two industries that are poised for explosive growth going forward,” said Heyen, who also serves as…
Exit to watch: Top startup LaborChart sells in a deal under construction for generations
LaborChart, one of Kansas City’s leading startups, has sold to a California-based giant in construction management — a deal that proves hard work and determination pay off, its founder said. The startup was sold to Procore Technologies, the companies announced Friday, noting in a release the deal is expected to further innovate the world of construction…
Bearded Fellas shave away ‘just a doll’ — leaving the beauty of everyday magic, people
Ali Bustos didn’t even know how to sew when she was gifted a sewing machine by her parents in 2008. More preoccupied with painting at the time, the machine sat mostly unused. But when her first son was born, it was difficult to paint with a wiggly baby in her arms, she said. Her yearning…
Storytelling startup rewrites the pandemic narrative, scaling into new success, downtown space
Editor’s note: The following story — a spotlight on a member of the Plexpod community — is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Stories are powerful, Jeff Short said, recalling ways his storytelling startup, Overflow, has worked to help Kansas Citians harness…