TEDxKC speaker Shantanu Bala: Tech moves communication beyond words
August 23, 2017 | Startland News Staff
Editor’s note: Startland News is exploring a few of the most impactful quotes from speakers at Friday’s TEDxKC event at the Kauffman Center for the Performing Arts.
“The blind cannot only lead the blind, but lead any of us who can see to experiences that we’ve never seen before.”
— Shantanu Bala
Think about the technology you interact with on a day-to-day basis, Somatic Labs founder Shantanu Bala encouraged the TEDxKC audience.
“You’re probably looking at a screen, whether that’s a laptop, a smartphone or a tablet. You’re checking emails, notifications, messages or alerts,” he said. “A lot of this information is presented in a context that is inaccessible to someone who’s blind.”
Although modern technology users have access to a new era of voice-controlled interfaces, like Alexa, Siri and the Google Assistant, such artificial intelligences that respond to speech also add another channel of disruption and intrusion, Bala said.
Communication involves a lot more than just words, he said.
“Even if you’re not bilingual, you all understand a second language. You understand the meaning of a handshake or a warm hug. You understand to pull your hand away from a hot stove,” Bala said. “And you understand this faster than you can read words printed on a page or even hear them spoken out loud.”
For any of the 285 million people in the world who are blind, a task as ordinary as checking the time can involve asking another person or turning up the volume on a phone and having it yell out that information, he explained.
“This is a cumbersome experience and it’s an accessibility problem, but I would also question the necessity of occupying anyone’s eyes or ears when we can intuitively understand things that we grasp with our hands,” Bala said.
Imagine if you treated your entire body as a programmable computer, he challenged the crowd.
Bala’s Somatic Labs offers software and hardware products that aim to enable a future of wearable devices that communicate through human feeling and touch.
“I’ve spent past eight years working on systems of silent and invisible communication because I believe the same computer interface that could help someone who’s blind to check the time without needing a pair of headphones, is the same interface that could power the future of human-computer interaction,” he said.

2017 Startups to Watch
stats here
Related Posts on Startland News
Digital Workforce launch emphasizes freelance opportunities for diverse ‘solopreneurs’
“This room should mirror our city,” said Sly James, repeating a common refrain used throughout his time as Kansas City mayor. But as he addressed a crowd of freelance workers taking part Monday morning in the city’s launch of the Digital Workforce Development Initiative (DWDI), the remark came with a less-frequent follow-up. “And it does,”…
’Cue new markets: Burnt Finger duo taking Kansas City BBQ to Home Shopping Network
The smokin’ popularity of Kansas City’s Burnt Finger BBQ has been less of an explosion and more of a slow char, said Megan Day — culminating in a new line of fully cooked barbecue products set to debut Aug. 14 on the Home Shopping Network. “Classic 10-year overnight success,” joked Megan, one half of the…
Austin-backed CitySmart founder hunts opportunities beyond KC, but still eyes local investors
CitySmart can’t afford to waste its potential on the waiting game, said CEO and founder Donald Hawkins. “Entrepreneurship teaches you to be extremely effective with limited time,” Hawkins added, as he anticipated a wave of change that would soon wash over his Kansas City-born startup. Founded in 2017, CitySmart is a white label, SaaS platform…
Fund Me, KC: Family drives KC Pinoy food truck toward brick and mortar
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like KC Pinoy Founder Chrissy Nucum — to share their stories to gain a little help from their supporters. Who are you? I’m Chrissy Nucum, owner and operator of KC Pinoy. What does…



















