TEDxKC speaker Shantanu Bala: Tech moves communication beyond words
August 23, 2017 | Startland News Staff
Editor’s note: Startland News is exploring a few of the most impactful quotes from speakers at Friday’s TEDxKC event at the Kauffman Center for the Performing Arts.
“The blind cannot only lead the blind, but lead any of us who can see to experiences that we’ve never seen before.”
— Shantanu Bala
Think about the technology you interact with on a day-to-day basis, Somatic Labs founder Shantanu Bala encouraged the TEDxKC audience.
“You’re probably looking at a screen, whether that’s a laptop, a smartphone or a tablet. You’re checking emails, notifications, messages or alerts,” he said. “A lot of this information is presented in a context that is inaccessible to someone who’s blind.”
Although modern technology users have access to a new era of voice-controlled interfaces, like Alexa, Siri and the Google Assistant, such artificial intelligences that respond to speech also add another channel of disruption and intrusion, Bala said.
Communication involves a lot more than just words, he said.
“Even if you’re not bilingual, you all understand a second language. You understand the meaning of a handshake or a warm hug. You understand to pull your hand away from a hot stove,” Bala said. “And you understand this faster than you can read words printed on a page or even hear them spoken out loud.”
For any of the 285 million people in the world who are blind, a task as ordinary as checking the time can involve asking another person or turning up the volume on a phone and having it yell out that information, he explained.
“This is a cumbersome experience and it’s an accessibility problem, but I would also question the necessity of occupying anyone’s eyes or ears when we can intuitively understand things that we grasp with our hands,” Bala said.
Imagine if you treated your entire body as a programmable computer, he challenged the crowd.
Bala’s Somatic Labs offers software and hardware products that aim to enable a future of wearable devices that communicate through human feeling and touch.
“I’ve spent past eight years working on systems of silent and invisible communication because I believe the same computer interface that could help someone who’s blind to check the time without needing a pair of headphones, is the same interface that could power the future of human-computer interaction,” he said.

2017 Startups to Watch
stats here
Related Posts on Startland News
Tees to NFTs: Why the designer behind one of KC’s most iconic young brands is testing the waters of crypto
Blockchain’s rise is sending a wave of change crashing over far-ranging industries — and a Kansas City-based design and branding studio is ready to hang ten, its founder said. “I saw it as an emerging market of opportunity,” Ocean and Sea’s Brendan O’Shaughnessy told Startland News, detailing the popular design firm and clothing brand’s nose dive…
Yelp for DEI: New tech gives public a tool to share discrimination concerns in real-time, empowers companies to monitor, improve
Aishah Augusta-Parham’s tech platform has a goal rooted in impact: help business owners become more mindful of diversity, equity, inclusion efforts in their day-to-day operations — better ensuring their customers do business with companies and brands that embody shared values. “We are the Yelp of diversity, equity, and inclusion,” Augusta-Parham said, detailing the mission behind…
Dough-re-mi: Choir teacher’s pop-up pie hustle bakes her second verse from scratch
On any given weekday, Ann Lewis Marzette can be found in the classroom, teaching and training students in the Kearney Middle School choir. But when the clock strikes 3 p.m., she trades sheet music and scales for mixing bowls and measuring cups, embracing a side hustle that has her singing dough-re-mi — while customers serenade…
Return on investment: Why the co-founder of tech giant Dropbox just donated $500K to Blue Valley schools
Blue Valley schools, teachers, and students are expected to benefit greatly from a newly announced fund launched by the homegrown Johnson County tech entrepreneur who later co-founded the cloud storage giant Dropbox. Arash Ferdowsi, a 2004 graduate of Blue Valley Northwest High School, has put up $500,000 to launch the Arash Ferdowsi Fund, which benefits…



















