Introducing 2017’s Top 10 Under-the-Radar startups in Kansas City
August 29, 2017 | Startland News Staff
Whether they’re intentionally lying low or just working too hard to stop and share their stories, Kansas City is full of inconspicuous innovators.
Consider this list of 10 firms as a spotlight into the shadows of promising, but little-known Kansas City startups.
As we stated in last year’s list, “under the radar” is a relative term — we had to hear of these startups somehow. Even though we might have already written about some of these companies, many still operate in relative obscurity within the broader Kansas City business community.
This list hopes to shed light on promising firms that either you have never heard of or might have an interest in learning more about. Let us know what you think or if you have recommendations for other “under-the-radar” startups.
Without further ado, here are 2017’s Under the Radar startups in no particular order.
Happy Food Co.
Founding Year: 2015
Founders: Kiersten Firquain and Jeff Glasco
Elevator pitch: Happy Food Co makes it easy to enjoy great local food at home, preparing fresh meal kits with everything you need to whip up a restaurant-quality meal in no time flat. FOR MORE ON HAPPY FOOD CO., CHECK OUT THIS PROFILE …

Kiersten Firquain and Jeff Glasco
ZOHR
Founding Year: 2015
Founders: Komal Choong and Anoop Choong
Elevator Pitch: Zohr offers a simpler way to get your tires changed by delivering and installing them at your home or office.
FOR MORE ON ZOHR, CHECK OUT THIS PROFILE …

ZOHR co-founders Komal Choong and Anoop Choong
MusicSpoke
Founding Year: 2014
Founders: Jennifer Rosenblatt and Kurt Knecht
Elevator Pitch: MusicSpoke is online sheet music marketplace for self-published composers.
FOR MORE ON MUSICSPOKE CHECK OUT THIS PROFILE …

Kurt Knecht and Jennifer Rosenblatt
Venture360
Founding year: 2013
Founders: Rachael Qualls and James Pierce
Elevator Pitch: Venture360 powers the venture capital industry from application to exit.
FOR MORE ON VENTURE360, CHECK OUT THIS PROFILE …

James Pierce and Rachael Qualls
OneHQ
Founding Year: 2012
Founder: Kyle J. Ginavan
Elevator Pitch: OneHQ solves complex operations, sales, marketing and accounting problems for insurance agencies, insurance brokerages, insurance carriers, broker dealers and registered investment advisors.
FOR MORE ON ONEHQ, CHECK OUT THIS PROFILE …

The OneHQ team
TradeLanes
Founding Year: 2015
Founders: Vijay Harrell, Delvin Higginson, Brandon Jimenez, Corey Myers and Jack Shelton
Elevator Pitch: TradeLanes is a software-as-a-service that enables shippers, merchants and traders to better control their supply chain. FOR MORE ON TRADELANES CHECK OUT THIS PROFILE …

Vijay Harrel and Delvin Higginson
Dunami
Founding Year: 2012
Founders: Pat Butler, Tony Marshall and Mark Schwalm
Elevator Pitch: Dunami helps clients find relevant audiences and identify those with the most influence.
FOR MORE ON DUNAMI, CHECK OUT THIS PROFILE …

Pat Butler, Tony Marshall, Steve Davis and Mark Schwalm
Sprout Solutions
Founding Year: 2016
Founders: Gretchen Henry and Jim Taylor
Elevator Pitch: Sprout Solutions provides software services for professionals in the animal feed industry, including both mill operators and merchandisers. FOR MORE ON SPROUT SOLUTIONS CHECK OUT THIS PROFILE …

Jim Taylor and Gretchen Henry
RiskGenius
Founding Year: 2012
Founders: Chris Cheatham and Doug Reiser
Elevator Pitch: RiskGenius organizes the world’s insurance information. Our machine learning algorithms structure insurance policy information and serve it up to carriers, brokers and regulators in our RiskGenius platform.
FOR MORE ON RISK GENIUS, CHECK OUT THIS PROFILE …

The RiskGenius team
OYO Fitness
Founding Year: 2014
Founders: Paul Francis
Elevator Pitch: Fitness where you are right now. OYO provides On Your Own fitness.
FOR MORE ON OYO FITNESS CHECK OUT THIS PROFILE …

Paul Francis
Featured Business

2017 Startups to Watch
stats here
Related Posts on Startland News
Strang closes doors to Plaza food hall concept, citing slow foot traffic to its diverse, chef-driven menus
Despite a bustling holiday shopping season on the Country Club Plaza, a food hall in the iconic Kansas City shopping district failed to gain a foothold, said CEO Shawn Craft, announcing the closure of another Strang Hall location less than a month after shuttering its downtown space. Leaders behind Strang Chef Collective on the Plaza…
Well Played, KC: How an overseas Chiefs game inspired designs that brought Lindsey Hall off the bench
Her apparel brand’s timeless style echoes Ralph Lauren’s aesthetic, with a KC twist Kansas City’s fashion scene has gained a new player in Well Played KC, a lifestyle brand blending classic Americana style with local pride. Founded by Lindsey Hall, the business is gaining momentum with versatile, throwback-that-doesn’t-feel-dated apparel that resonates with on-the-go Kansas Citians. …
This top maker got his start with a social push; but the real influencers behind the Craft E brand: his wife and family
Enrique Hernandez, the creative force behind Craft E. Embroidery, proved that dedication and creativity can transform a hobby into a thriving business — earning him the title of Made in KC’s top maker for 2024. “It hasn’t really settled in yet,” Hernandez said about winning the award in mid-December. “But it feels good.” ICYMI: Made…
Go BTS of a new KC-filmed reality TV series with the entrepreneurs who matched competitors with their style
ULAH founders get second chance to put their business (and Kansas City) on the national stage One of Kansas City’s best-known fashion duos — married entrepreneurs Joey Mendez and Buck Wimberly — recently stepped back into the fast-paced world of reality TV as stylists for a new series featuring another KC personality who commands screen…
