Affinity Worldwide CEO hopes $1M gift to Kansas City Startup Foundation spurs more community giving
August 6, 2017 | Michael Wrenn
Editor’s note: Michael Wrenn previously was the owner of Startland News and its parent organization, the Center for Entrepreneurial Ecosystem Development (CEED).
I’m a big believer in counting blessings and doing my small part to give back.
My wife, Becky Cole, CFO of Affinity Worldwide, is of the same mindset. We’ve enjoyed success over the years in our family-owned companies and various startups headquartered in Kansas City, and take pleasure in helping others just starting out. We remember that others before us laid the groundwork for our success.
For some years, we supported the Center of Entrepreneurial Ecosystem Development (CEED), because we were huge fans of CEED co-founder Adam Arredondo and adopted his vision of a stronger, more connected startup community as our own. We’ve enjoyed watching this vision grow and have seen the positive impact CEED has made in Kansas City. CEED has worked closely with Kansas City Startup Foundation for several years and both entities have been integral parts of the startup community’s story.
We have now gifted CEED to the Kansas City Startup Foundation, along with a five-year financial commitment. As this startup effort has grown and evolved, we feel that our contribution will go farthest and help the most people in a nonprofit setting. This also allows Adam and others to lead the effort and vision into the future.
Becky and I recognize we are but one couple who has invested our lives in our companies and communities. We try to do the right things for the right reasons every day.
To further the positive impact of entrepreneurship in Kansas City and beyond, I’d love for our gift to encourage others to join us in giving. We deserve no special recognition but rather only desire to serve as leaders in our community who try to make it a better place for our kids and for future generations.
It is, therefore, our pleasure to make this gift and watch as this foundation begins to further its mission, leading to a more vibrant community of entrepreneurs who will help shape Kansas City’s future.
Featured Business

2017 Startups to Watch
stats here
Related Posts on Startland News
KC capital implants cattle tech startup with fuel to scale, expanding IVF labs, headcount
Livestock production has seen a remarkable transformation since Kerryann Kocher was growing up on her family’s sixth-generation farm in northeast Iowa, the Vytelle CEO said. Instead of just selecting the cow that looks best and bringing in the neighbor’s bull for breeding, as she remembers it, Kocher and Vytelle — a Kansas City-based precision livestock…
Venture experts: Getting your first check in KC is too difficult, but a record influx of coastal investors isn’t a bad substitute
A new report on Kansas City’s venture-backed companies showed year-over-year growth in multiple areas — impressing industry experts who identified key investment trends in the data. More companies with venture capital backing; higher employee counts; a 58 percent boost in fundraising. Yet growth was not universal. Despite gains in top-line figures, the number of Kansas City-based…
RX Savings Solutions sale would see the startup acquired for up to $875M in KC’s biggest-ever exit
The McKesson Corporation has agreed to purchase Overland Park-prescribed Rx Savings Solutions in a deal worth nearly $1 billion. McKesson announced Monday that it had entered into an agreement with the prescription pricing startup valued at up to $875 million — more than double the $425 million price tag for which Kansas City-built Backlot Cars…
KC team developing tool to get low-income entrepreneurs online (and it just got a $240K boost)
A collaborative project to “bridge the gap” in Kansas City’s digital divide secured one of the 2022 Heartland Challenge grants from the Ewing Marion Kauffman Foundation. PCs for People Kansas City (formerly Connecting for Good), in partnership with The Usher Garage and No-Where Consultants, will receive $240,000 in funding to be used over two years…
