Affinity Worldwide CEO hopes $1M gift to Kansas City Startup Foundation spurs more community giving
August 6, 2017 | Michael Wrenn
Editor’s note: Michael Wrenn previously was the owner of Startland News and its parent organization, the Center for Entrepreneurial Ecosystem Development (CEED).
I’m a big believer in counting blessings and doing my small part to give back.
My wife, Becky Cole, CFO of Affinity Worldwide, is of the same mindset. We’ve enjoyed success over the years in our family-owned companies and various startups headquartered in Kansas City, and take pleasure in helping others just starting out. We remember that others before us laid the groundwork for our success.
For some years, we supported the Center of Entrepreneurial Ecosystem Development (CEED), because we were huge fans of CEED co-founder Adam Arredondo and adopted his vision of a stronger, more connected startup community as our own. We’ve enjoyed watching this vision grow and have seen the positive impact CEED has made in Kansas City. CEED has worked closely with Kansas City Startup Foundation for several years and both entities have been integral parts of the startup community’s story.
We have now gifted CEED to the Kansas City Startup Foundation, along with a five-year financial commitment. As this startup effort has grown and evolved, we feel that our contribution will go farthest and help the most people in a nonprofit setting. This also allows Adam and others to lead the effort and vision into the future.
Becky and I recognize we are but one couple who has invested our lives in our companies and communities. We try to do the right things for the right reasons every day.
To further the positive impact of entrepreneurship in Kansas City and beyond, I’d love for our gift to encourage others to join us in giving. We deserve no special recognition but rather only desire to serve as leaders in our community who try to make it a better place for our kids and for future generations.
It is, therefore, our pleasure to make this gift and watch as this foundation begins to further its mission, leading to a more vibrant community of entrepreneurs who will help shape Kansas City’s future.
Featured Business

2017 Startups to Watch
stats here
Related Posts on Startland News
Four female entrepreneurs will represent KC in UberPITCH contest
Four Kansas City entrepreneurs will be celebrating global entrepreneurship week on the East Coast as they vie for part of a $120,000 pie. Kansas City’s representatives — which are listed below — represent a diverse set of industries, including tech, health and agriculture. Kansas City was one of five participating cities in UberPITCH — a…
One Kansas City startup survives national Kauffman contest
After about a month of public deliberation, the 1 in a Million pitch competition has narrowed participating startups down to a top five — and one hails from Kansas City. Although five area companies advanced to the top 40, The Grooming Project is last startup standing from Kansas City. A panel of Kauffman fellows will…
KCRise Fund makes first area investments in SpiderOak, Innara Health
Only a few weeks after closing on its first $10 million, the KCRise Fund announced Wednesday that it has invested in its first Kansas City-area companies. Launched in February in conjunction with the KC Rising economic initiative, the KCRise Fund is joining ongoing investment rounds in SpiderOak and Innara Health. The fund, led by Darcy…
Magic Johnson, David Stern headline $5M round in ShotTracker
A sojourn to the City of Angels has taken on magical meaning for ShotTracker. The Merriam-based firm announced Wednesday that basketball legend Earvin “Magic” Johnson and former NBA Commissioner David Stern are among a group of investors that have injected $5 million into its coffers. The duo of high-profile investors will help accelerate the wearable…
