Video: How to write a great elevator pitch for investors and your team

June 1, 2017  |  George Brooks

Photo by Jorgen Haland

Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here. 


Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.

For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2017 Startups to Watch

        stats here

        Related Posts on Startland News

        Kansas City ESO icon Maria Meyers championed for bringing SourceLink to the world stage

        By Tommy Felts | June 20, 2025

        A decades-long effort to grow inclusive entrepreneurial communities by strengthening access to critical resources began as a grassroots movement in Kansas City, said Maria Meyers, whose work recently earned her global recognition — and a rare honor in recent years for an American recipient. Meyers, the founder of SourceLink — a first-of-its-kind platform boasting more…

        How this startup founder earned $200K in unrestricted, trust-based funding to transform KC’s relationship to food

        By Tommy Felts | June 19, 2025

        Long-term community change comes one meal at a time, acknowledged one of Attane Health’s biggest supporters, reflecting on the Kansas City startup’s growth from the “spark of an idea to a full-fledged solution” — ultimately earning its founder a game-changing funding boost. The St. Louis-based Missouri Foundation for Health this month announced its inaugural Spark Prize…

        Kauffman awards $5.8M funding pipeline to research how to close wealth gaps in KC, beyond

        By Tommy Felts | June 18, 2025

        Eight newly announced research grants from the Ewing Marion Kauffman Foundation are expected to help catalyze research-based efforts aimed at growing equitable economic mobility in Kansas City, regionally, and nationally. More than $5.8 million in research funding will be disbursed over the next three years through this first round of grantmaking through Kauffman’s new research…

        KC’s top emerging business is brewing more than just beer at 18th and Vine, owners say

        By Tommy Felts | June 17, 2025

        Winning the Emerging Small Business Award is validation that Vine Street Brewing Co. — Missouri’s first Black-owned brewery — is tapped into what the community wants and needs, two of its owners said Tuesday. “It signifies we’re moving along with purpose and that we can really lean into our goals,” explained Annie McGinnis, co-owner and…