Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
Independence day: Flipping from side-hustle to full-time requires grind behind glory
Founders found freedom in the journey (but they’re grateful for what they didn’t know was ahead) Jason Taylor walked away from big tech for good in January — leaving behind a dream résumé that included a long engineering career at Microsoft, then Google, for the freedom to pursue what had once been just a passion…
Family history, franchise model help second-chapter entrepreneur jump business obstacles
Throughout his career as a car salesman and mortgage broker, Brad Staples felt a calling toward entrepreneurship, he said. And when those industries ran dry, the Missouri native realized it was time to try on a familiar hat: running a family business. His venture, USA Ninja Challenge — a franchise kids’ fitness gym inspired by…
‘America the Entrepreneurial’: Can builders restore the promise of ‘the most courageous startup the world has ever seen?’
Risk-takers set the story of the United States of America in motion, said Victor W. Hwang, lamenting a modern day reality where needless barriers too often work against entrepreneurs and young businesses. An upcoming milestone birthday for the nation offers a focal point for restoring a coast-to-coast commitment to supporting builders and dreamers, he said,…
This Blue Valley teen uses AI to research cancer; Trump’s budget cuts could halt his work
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. An Overland Park high schooler traveled to Washington, D.C., to advocate for cancer research funding after the Trump administration proposed slashing…
