Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
The problem with asking customers what they want? They lie (but not to this KC data duo)
For years, Diana Kander has researched how to interview customers — specifically how to get the truth from them, she said. It’s been key to helping her work with companies to innovate and grow. But in early 2021 the consultant and author of “All In Startup” and “The Curiosity Muscle” was perplexed by a problem…
Their diagnoses were just the beginning: How tech app, community tap into co-founders’ own chronic illnesses
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. WICHITA…
Just funded: Digital Sandbox KC starts new year with six new startups on its roster
Digital Sandbox KC’s latest round of startup funding reflects the emergence of more Kansas City-built, scalable tech in the new year, said Jill Meyer, announcing the fourth-quarter roster of companies bringing innovative ideas to life in the region. “These six companies demonstrate the creativity and diversity of our region’s technology founders and problem solvers,” said…
Merger alert: ‘Shark Tank’ star teams with Gary Fish, Fishtech to form new cybersecurity powerhouse
A merger announced today between award-winning cybersecurity solutions providers Fishtech Group and Herjavec Group will unite the companies as a single entity under a new brand to be announced in early 2022. The deal — backed by funds advised by Apax Partners LLP (The Apax Funds), which will hold a majority stake in the new…
