Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
None More Lonesome: Creative’s expression takes new form as ‘street art meets pop art meets tattoo flash’
Growing up in Olathe, Brett Crawford doesn’t really remember many places for local artists to put their work on display, he said. But times have changed and the artist and musician, who moved back to the Kansas City area during the pandemic, will see his None More Lonesome collection of paintings on display at Mean…
Rapidly scaling PayIt raises another $90M amid ‘long-overdue transformation’ of govtech
Growth and continued innovation are on the docket as Kansas City-filed PayIt closes a $90 million funding round. Led by the global firm Macquarie Capital Principal Finance, the capital injection is expected to keep fueling PayIt’s commitment to simplify the way people interact with the public sector in everyday places like the DMV and court…
Outside look from the inside: What a visiting economic fellow found in KC (rival BBQ is just a taste)
After spending his summer in Kansas City, the metro reminds Alvin Gusman a lot of his hometown, Austin, he said. The Texas A&M student is in the last two weeks of his 10-week Equity in Economic Development Fellowship with the Economic Development Corporation of Kansas City (EDCKC), reflecting on the experience. “I’ve actually really enjoyed…
55-shoe collection to online sneaker platform: How Nazr El-Scari opened a market to affordable, rare kicks
Sneakers are a distinct statement of individuality, Nazr El-Scari said, lacing up his venture’s sole purpose: to put dream shoes within reach “Growing up, I remember the excitement of opening a new pair of shoes. My older brother and his friends always had the dopest sneakers that you couldn’t find anywhere in Kansas City; it…
