Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
Novel Capital, Pipeline join forces to help members gain easier access to evasive non-dilutive capital
A fintech startup launched by two veteran founders is extending its services to members of the elite Pipeline network in a bid to make non-dilutive capital more accessible to startups across the region. Novel Capital, an Overland Park-based fintech growth platform that helps B2B businesses accelerate their growth, recently announced plans to help companies led…
United Way launching $2M fund with Kauffman to back nonprofits that serve people of color
A new Nonprofit Catalyst Fund is expected to help the United Way of Greater Kansas City invest in advancing small nonprofit organizations that serve Black, Latino, and other people of color in the community, said Essence Yancey. “We believe that small, nonprofit organizations within communities of color play a key role in addressing a range…
Kauffman funds help Holy Rosary pilot new lending model to boost equitable access to capital
When a traditional bank may not be able to justify lending additional funds to an entrepreneur struggling to get their business off the ground, Holy Rosary Credit Union is uniquely positioned to help people achieve that evasive upward mobility — regardless of race, gender, or geography, said Carole Wight. A $3.3 million grant from the…
Attention passengers: Prepare to fill your carry ons with local goods when KC’s new terminal opens
Local businesses are a significant part of Kansas City’s story, Tyler Enders said, and the new terminal at the Kansas City International Airport gives travelers coming into the city the perfect prologue. “Right when people land in Kansas City, they will be introduced to local artwork, local restaurants and local retail brands. When they go…
