Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
Raven’s return-to-earth science is complete, founder says; a new space accelerator will help get the KCK-built tech off the ground
A KCK startup that could revolutionize space transportation is among 14 companies selected this week for an accelerator program from Amazon Web Services that focus on “transforming the future of space for all of humanity.” Kansas City-based Raven Space Systems — led by co-founders Ryan Cowdrey and Blake Herren — is building entirely 3D printed reentry…
Tesseract earns $1.25M contract to help Space Force, military ‘predict the future’
Industry-defining tools built by Kansas City’s Tesseract Ventures will help the U.S. Space Force accurately track machines, people and objects on base, and create a clearer understanding of launch conditions through next generation data visualization, said John Boucard. Tesseract announced Tuesday that the company has been awarded a direct-to-Phase II Small Business Innovation (SBIR) contract…
AI Hub builds creative space in River Market, giving artists access to business tech, tools
The Midwest needs more resources to help creatives start their own businesses and keep them thriving, said Taylor Burris and James Spikes, who designed a one-stop art incubator to give artists’ innovation a fresh canvas. The husband-and-wife team opened AI Hub — powered by IRIS Creative Projects Agency and with funding from The Porter House…
Why this serial entrepreneur bought ‘a giant beach in Kansas’ (and how he plans to make it KC’s next outdoor hot spot)
Lance Windholz is already digging his new position on Shawnee’s sand volleyball courts: owner. “This deal was about six years in the making,” said Windholz, a serial entrepreneur and small business owner. “I had been playing volleyball out at Shawnee Mission Beach Volleyball three, four times a week — and just thought, ‘Why not own…
