Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
NFL Draft arrives in Kansas City: Here’s what you need to know
Editor’s note: This story was originally published by The Kansas City Beacon, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and Missouri Business Alert. Click here to read the original story from The Kansas City Beacon, an online news outlet focused on local, in-depth journalism…
Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences
The founding trio of a new hard seltzer crafted in Kansas City hopes the drink will add much-needed inclusivity to the craft seltzer space. Kin Seltzer is a collaboration between Joshua Lewis and Kearra Johnson of UpDown Nightlife, and Eric Martens of Border Brewing Company. Currently, leading seltzer brands target their marketing predominantly to white…
KC mom’s goal for her daughters’ brewing coffee business: Making history, served Blakk
Germaneke Drone is steeping her daughters’ entrepreneurial vision with her own lived experience to turn the kids’ idea into the Kansas City-based, dairy-free mobile coffee cafe of their dreams, the Blakk Brew founder said. Growing up with a Vietnamese grandmother, Kai, 8, and Keanu, 6, were introduced to coffee and tea culture at an early…
Danza returns with a new music video (and business cards); why this award-winning KC performer is chasing more than success
The idea of “making it” in the music industry isn’t what drives Anthony Louderback to create vulnerable, truth-filled melodies, he shared — rather, his creative outlet has taken him on a life-long exploration of himself and his community. “When I first started releasing music, I didn’t know that it was going to be this journey…
