Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
JQ Sirls is the king of his own universe; his new book puts a distinctly Black hero at the center of it
JQ Sirls started popping through the multiverse as a child; escaping through various worlds and alternate realities via stories like “Where the Wild Things Are,” “Peter Pan,” and “The Wizard of Oz” — as well as magical realms he created himself. “Those are my DNA,” said Sirls, a Kansas City-based author, artist and the entrepreneur behind…
His KC theater shines spotlight on queer voices; How one playwright is giving stage time to a new wave of talent
Kansas City’s theater scene should be a safe and comfortable space, said Kevin King, detailing his effort to specifically provide a place where queer voices can not only feel heard, but celebrated. “Since 2019, we’ve been basically gay all the time,” said King, producing artistic director at Whim Productions, an LGBTQ+ theater company with a…
Premiere Kansas City startup acquired by Texas-based IoT leader in proptech industry
The acquisition of Crossroads-built Homebase by Lone Star State smart home innovator Quext brings together two of the most disruptive companies in the space, said Blake Miller, founder of the premiere Kansas City startup. The move — creating a single source for multifamily operators to get the best-in-class smart community and managed WiFi solutions their…
Starlight wants to add a canopy to KC’s famed outdoor theater; Here’s what else its $40M capital campaign would bring
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. If fully funded, the campaign will make capital improvements across the entire Starlight campus — including the construction of a production…
