Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
Critics challenge DEI as ‘immoral’; this VC has a message for those seeking equity for Black, Brown founders: We are not powerless
Pushing for equity in long-siloed industries might seem obvious to some, said Marcus Whitney, but advocates for change must remember that not everyone is on board — and some are actively working against level the playing field. “I hate to say it, but we have enemies,” Whitney told a crowd gathered Thursday at Vine Street…
Not excited about these 3 Downtown KC projects? ‘You need to have your pulse checked’
It’s never been a better time for businesses in Downtown Kansas City, shared Mike Klamm. “A lot of us are Kansas City natives, and if you’re not excited about where we are right now, I do think you need to have your pulse checked,” said Klamm, chair of the Downtown Council board and senior vice…
Donutology’s trolley adds new flavor to River Market with streetcar shop stop’s opening
Kansas City’s new treat trolley has arrived with Friday’s opening of the new Donutology donut shop within a 70-year-old repurposed streetcar in River Market. Just a few months after news broke that Donutology would take over the space at 426 Delaware St. — formerly a Made in KC micro location — the business opened its…
Acquiring company: Homebase’s KC team will make valuable workforce, leadership additions
Homebase’s acquisition by an industry leader in the smart home space this week gives its Kansas City team a greater voice in redefining the future of living, said Blake Miller, sharing details of what the exit means for the talent at his Crossroads headquarters. “We’ve created an entirely new category in an industry (real estate)…
