Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
This Wichita program is helping KC startups connect the dots to corporate partners
WICHITA — An eight-week program targeting knowledge and access gaps between emerging startups and enterprise companies helped boost a trio of Kansas City ventures whose founders are now eying new customers and partners as they scale. The 2023 NXTSTAGE Enterprise Engagement Series — an initiative of Wichita-based NXTUS — wrapped its latest cohort during Wichita Startup…
Shop Small: 5 gifts for people who are always cold
Editor’s note: This feature is the third in Startland News’ five-part holiday gift guide — presented in 2023 by nbkc bank — showcasing Kansas City makers and their products. Check out the featured maker below, then keep reading for five gift ideas to get started. Donnell Jamison’s colorful streetwear brand shares a similar retro vibe…
Let’s be blunt: MO cannabis culture is a great niche, founder says a year after legalization vote
A year after Missouri voters approved recreational marijuana at the ballot box, demand for high-quality cannabis products has exceeded expectations, said Michael Wilson, whose Kansas City-based operation quickly became a best-selling Show-Me State brand. “The past year has been a wild ride as anyone can suspect from an early emerging market like cannabis,” said Wilson,…
Urban farmer’s composting operation gets in ‘deep trouble’ with city; why she’s thankful for the opportunity to cultivate change
Being pioneers on the Kansas City urban farming scene can be a tough row to hoe, admitted Brooke Salvaggio noting the challenges she’s faced with Urbavore Farm and Compost Collective KC are just the latest season on an evolving agricultural landscape. “More or less, we’re rebels,” explained Salvaggio, who along with her husband, Dan Heryer,…
