Video: How to write a great elevator pitch for investors and your team
June 1, 2017 | George Brooks
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here.
Crema co-founder George Brooks and Crema product strategist Eric Hurst jump into the topic of crafting an eloquent and effective elevator pitch.
For those unfamiliar, an “elevator pitch” is a concise way of describing your product. In this video, the duo walks you through an exercise Crema uses to help its clients discover their pitch. It’s not just for pitching investors, it’s great for keeping your team focused.

2017 Startups to Watch
stats here
Related Posts on Startland News
Investor market turns Midwest conservative: ‘Everyone here is feeling a changing landscape’
After years of soaring valuations across the startup scene, venture firms like M25 are observing a shift to more risk-averse investors and stricter examinations of even the most-exciting company’s worth, said Abhinaya Konduru. “We’re seeing a new normal,” said Konduru, a principal on the influential Chicago-based M25 team and a panelist at Thursday’s MidxMidwest event…
Power & Light: $10M in Live! Block upgrades planned before downtown’s Big 12 ‘opening day’
The Kansas City Live! Block in the Power & Light District — a place KCMO Councilman Crispen Rea calls the living room of Kansas City — is set for a $10 million upgrade, local business and civic leaders announced Thursday. Key updates also target the popular District nightclub Mosaic. “It’s become an engine that generates…
Google makes new $120K pledge to KC schools; region embraces a future built on flexibility
In an era of artificial intelligence and high-tech solutions, the children of Kansas City remain a vital piece of the region’s future economic sustainability, said Utaukwa Allen, announcing a new financial pledge from Google that targets local students. Kansas City Public Schools have been selected for a $120,000 partnership with Google to strengthen KCPS’ STEM…
LaunchKC invested in this founder’s vision; now she’s helping the grants competition boost KC’s startup scene
Editor’s note: LaunchKC — a longstanding initiative from the Economic Development Corporation of Kansas City and the Downtown Council — annual funds six to seven companies through its popular fall grants competition. Winning members of the 2025 LaunchKC cohort are set to be announced at a LaunchKC Liftoff event Nov. 19 at J. Rieger &…
