LED Rabbit tech enhances training for track athletes
May 16, 2017 | Meghan LeVota
A new Lenexa-based tech firm aims to make training for track and field athletes more precise.
Founded in 2015, LED Rabbit is an electronic pacing system that can attach to or overlay any track. The product uses LED lighting to move a marker around a track, offering runners an indicator of what their pace needs to be.
“Coaches typically go through lot of pain developing specific work outs and they use a stopwatch to make sure athletes are on the correct pace,” said Barry Vonada, founder of LED Rabbit. “With LED Rabbit, a coach could be in his office before practice starts, program a complete workout within our mobile application, and then launch the workout. The system takes care of the rest.”
With expertise in LED lighting, sales and engineering, Vonada said the idea came after talks with his daughter, who is a collegiate track and field athlete.
“One of her coaches came to her and was telling her about all the problems they have with training,” Vonada said. “I thought to would be nice to add some LED technology. Any technology in general would be better than a stopwatch and yelling ‘start and stop.’”
After previously trying to secure a patent, Vonada discovered that a similar technology was already being used by Italy-based Indico Technologies. On Friday, LED Rabbit announced that it gained exclusive license to use the technology.
Vonada said that he is relieved to have reached an agreement with Indico Technologies.
“By securing the patent and technology rights, we can now focus our energy on launching The LED Rabbit into the North American market,” Vonada said. “The expertise that our two companies share in LED Lighting Systems coupled with our passion for sports will spawn many new developments in the future.”
The tech will hit the market this fall, targeting high school and collegiate teams. Vonada said he’s focused on securing funding to hire a team and manufacturing the product.
He is confident that, with the help of the Kansas City community, LED Rabbit has a bright future.
“I’ve started to get in a lot of exciting conversations and getting to know people in Kansas City’s startup community,” Vonada said. “It has been really cool for me because I’ve lived in the area forever and I love that the community is really embracing tech startups.”
Watch a video of the LED Rabbit in action below.

2017 Startups to Watch
stats here
Related Posts on Startland News
‘We’re a big damn deal!’ KC is an underground fintech hub, says Zach Pettet
Editor’s note: Zach Pettet is the Fintech Strategist at nbkc bank, with which Startland News has partnered on an upcoming Innovation Exchange event. Opinions expressed in this commentary are the author’s alone. Kansas City is the United States’ underground financial center. Over the years, many financial juggernauts have been born and grown up in Kansas…
Traditional marketing tactics fail to wow consumers, Boomn startup says
If an idea doesn’t prompt a “Heck yeah!” response from the team at Boomn, it gets an “Um, no” verdict, said Ryan O’Connell. A data-driven and performance-based digital marketing company, KC-based Boomn works primarily with ecommerce brands. Such clients range from food and beverage companies to TV and YouTube personalities, said O’Connell, Boomn’s chief operating…
Video: ‘Have you eaten?’ KC Pinoy adds food math to flavorful Filipino fare
Editor’s note: The following content about Chrissy Nucum’s KC Pinoy is sponsored by Mid-Continent Public Library but independently produced by Startland News. KC Pinoy food truck’s last customer of the day was aptly named: Lucky. “We’ve had a good enough day to break a hundred [dollar bill],” owner Chrissy Nucum told the diner at the…
