LED Rabbit tech enhances training for track athletes
May 16, 2017 | Meghan LeVota
A new Lenexa-based tech firm aims to make training for track and field athletes more precise.
Founded in 2015, LED Rabbit is an electronic pacing system that can attach to or overlay any track. The product uses LED lighting to move a marker around a track, offering runners an indicator of what their pace needs to be.
“Coaches typically go through lot of pain developing specific work outs and they use a stopwatch to make sure athletes are on the correct pace,” said Barry Vonada, founder of LED Rabbit. “With LED Rabbit, a coach could be in his office before practice starts, program a complete workout within our mobile application, and then launch the workout. The system takes care of the rest.”
With expertise in LED lighting, sales and engineering, Vonada said the idea came after talks with his daughter, who is a collegiate track and field athlete.
“One of her coaches came to her and was telling her about all the problems they have with training,” Vonada said. “I thought to would be nice to add some LED technology. Any technology in general would be better than a stopwatch and yelling ‘start and stop.’”
After previously trying to secure a patent, Vonada discovered that a similar technology was already being used by Italy-based Indico Technologies. On Friday, LED Rabbit announced that it gained exclusive license to use the technology.
Vonada said that he is relieved to have reached an agreement with Indico Technologies.
“By securing the patent and technology rights, we can now focus our energy on launching The LED Rabbit into the North American market,” Vonada said. “The expertise that our two companies share in LED Lighting Systems coupled with our passion for sports will spawn many new developments in the future.”
The tech will hit the market this fall, targeting high school and collegiate teams. Vonada said he’s focused on securing funding to hire a team and manufacturing the product.
He is confident that, with the help of the Kansas City community, LED Rabbit has a bright future.
“I’ve started to get in a lot of exciting conversations and getting to know people in Kansas City’s startup community,” Vonada said. “It has been really cool for me because I’ve lived in the area forever and I love that the community is really embracing tech startups.”
Watch a video of the LED Rabbit in action below.

2017 Startups to Watch
stats here
Related Posts on Startland News
CreativeMornings KC relaunches with art culture, business community in focus
Artists are George Brooks’ people, the Crema co-founder and a co-host of the newly relaunched CreativeMornings KC guild said. “I love that CreativeMornings fosters the idea that we can all view our work, hobbies, and life through lenses of creativity,” Brooks said. “By bringing together a community of people who value creativity, it bridges the…
Advancing women as important now as ever, says STEMMy Awards leader
Women leave tech-intensive industries at a higher rate than their male counterparts because of a lack of encouragement and support, said Renee Keffer, citing a 2014 report by Catalyst. The fifth annual STEMMy Awards Gala aims to change that narrative in Kansas City, Keffer, co-chair of the event, said, but organizers need help: Nominations remain…
Mother-daughter businesses connected by sustainability, faith, yearning for community
Quoleshna Elbert wants to get — and give — the most bang for her buck, she said. “I’m the person who wants to kill three birds with one stone,” explained the founder of Community Local, an eco-friendly T-shirt brand based in Kansas City. Such drive is hereditary. “We want to be able to go deeper…
