LED Rabbit tech enhances training for track athletes
May 16, 2017 | Meghan LeVota
A new Lenexa-based tech firm aims to make training for track and field athletes more precise.
Founded in 2015, LED Rabbit is an electronic pacing system that can attach to or overlay any track. The product uses LED lighting to move a marker around a track, offering runners an indicator of what their pace needs to be.
“Coaches typically go through lot of pain developing specific work outs and they use a stopwatch to make sure athletes are on the correct pace,” said Barry Vonada, founder of LED Rabbit. “With LED Rabbit, a coach could be in his office before practice starts, program a complete workout within our mobile application, and then launch the workout. The system takes care of the rest.”
With expertise in LED lighting, sales and engineering, Vonada said the idea came after talks with his daughter, who is a collegiate track and field athlete.
“One of her coaches came to her and was telling her about all the problems they have with training,” Vonada said. “I thought to would be nice to add some LED technology. Any technology in general would be better than a stopwatch and yelling ‘start and stop.’”
After previously trying to secure a patent, Vonada discovered that a similar technology was already being used by Italy-based Indico Technologies. On Friday, LED Rabbit announced that it gained exclusive license to use the technology.
Vonada said that he is relieved to have reached an agreement with Indico Technologies.
“By securing the patent and technology rights, we can now focus our energy on launching The LED Rabbit into the North American market,” Vonada said. “The expertise that our two companies share in LED Lighting Systems coupled with our passion for sports will spawn many new developments in the future.”
The tech will hit the market this fall, targeting high school and collegiate teams. Vonada said he’s focused on securing funding to hire a team and manufacturing the product.
He is confident that, with the help of the Kansas City community, LED Rabbit has a bright future.
“I’ve started to get in a lot of exciting conversations and getting to know people in Kansas City’s startup community,” Vonada said. “It has been really cool for me because I’ve lived in the area forever and I love that the community is really embracing tech startups.”
Watch a video of the LED Rabbit in action below.

2017 Startups to Watch
stats here
Related Posts on Startland News
Digital Sandbox charges three new startups with its proof-of-concept challenge
An effort to elevate Kansas City’s creative minds, Digital Sandbox KC is digging deeper in its sixth year of acceleration — adding three new startups to its portfolio, the proof-of-concept program announced this week. “Our initial goal was to find 10 early-stage concepts that had high-growth potential and help them secure follow-on funding,” said Jeff Shackelford,…
KCultivator Q&A: Donald Hawkins chews on sage advice, blood sausage, ‘circle of giving’
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Founders should rally around Kansas City’s startup ecosystem like fans rallied around the Chiefs, said Donald Hawkins. “If you look at a lot of the companies that have scaled — there’s a huge connection gap between…
‘Hardest deal is always the first one’ — Partnership adapts Motega Health tech for animal use
A new licensing deal with Simini Technologies has unleashed disruptive potential for Lawrence-built Motega Health, the company announced Thursday. “We are very pleased to be partnering with Simini and their team and are excited by the energy and creative thinking they are bringing to the commercial process in veterinary medicine,” said Dr. Blake Hawley, founder…
KC Tech Council: ‘No Coast’ aims to prove landlocked doesn’t mean limited for local tech industry
Kansas City has been “punching above its weight” since the days of covered wagons, said Ryan Weber, noting the tech industry specifically has an impact of almost $11 billion a year on KC’s local economy. “Nationally, our profile has risen so much,” said Weber, president of the KC Tech Council which works to support the…
