LED Rabbit tech enhances training for track athletes
May 16, 2017 | Meghan LeVota
A new Lenexa-based tech firm aims to make training for track and field athletes more precise.
Founded in 2015, LED Rabbit is an electronic pacing system that can attach to or overlay any track. The product uses LED lighting to move a marker around a track, offering runners an indicator of what their pace needs to be.
“Coaches typically go through lot of pain developing specific work outs and they use a stopwatch to make sure athletes are on the correct pace,” said Barry Vonada, founder of LED Rabbit. “With LED Rabbit, a coach could be in his office before practice starts, program a complete workout within our mobile application, and then launch the workout. The system takes care of the rest.”
With expertise in LED lighting, sales and engineering, Vonada said the idea came after talks with his daughter, who is a collegiate track and field athlete.
“One of her coaches came to her and was telling her about all the problems they have with training,” Vonada said. “I thought to would be nice to add some LED technology. Any technology in general would be better than a stopwatch and yelling ‘start and stop.’”
After previously trying to secure a patent, Vonada discovered that a similar technology was already being used by Italy-based Indico Technologies. On Friday, LED Rabbit announced that it gained exclusive license to use the technology.
Vonada said that he is relieved to have reached an agreement with Indico Technologies.
“By securing the patent and technology rights, we can now focus our energy on launching The LED Rabbit into the North American market,” Vonada said. “The expertise that our two companies share in LED Lighting Systems coupled with our passion for sports will spawn many new developments in the future.”
The tech will hit the market this fall, targeting high school and collegiate teams. Vonada said he’s focused on securing funding to hire a team and manufacturing the product.
He is confident that, with the help of the Kansas City community, LED Rabbit has a bright future.
“I’ve started to get in a lot of exciting conversations and getting to know people in Kansas City’s startup community,” Vonada said. “It has been really cool for me because I’ve lived in the area forever and I love that the community is really embracing tech startups.”
Watch a video of the LED Rabbit in action below.

2017 Startups to Watch
stats here
Related Posts on Startland News
Show Me Capital: 6 key goals can help fill funding gaps for early-stage Missouri companies
Missouri is leaving millions of dollars on the table that could fuel early-stage startups, which create nearly 80 percent of net new jobs in the state. A new report from MOSourceLink, a program of the UMKC Innovation Center, reveals Missouri is lacking in alternative loans, access to resources, early-stage capital and locally activated venture capital.…
N-GAGE founder gets a grip on weight-lifting pain points (without giving up his day job)
N-GAGE GRIPS will have found success as a startup when Matt Leadbetter’s oldest son thinks he’s cool. “I remember thinking, ‘I have this thing in my head, I just need to make it,’ and I was kinda thinking at the time, ‘Wouldn’t it be cool if when my little boy gets older, he’s impressed with…
Digital Sandbox welcomes four new startups led by emerging, veteran KC founders
The latest round of founders joining Digital Sandbox KC includes relative newcomers to the startup scene alongside a Fountain City Fintech alum and a key player behind one of Kansas City’s biggest exits. The proof-of-concept program announced Friday the addition of four new companies for its fourth quarter: TripleBlind, led by Riddhiman Das, who made…
Are venture-seeking women, minority founders at an unfair disadvantage in KC?
Editor’s note: The following is the second in a series of analyses of Startland’s list of Kansas City’s Top Venture Capital-Backed Companies. On stage with a handful of men, Erin Papworth faced a dilemma. The founder of Nav.It — one of the startups to recently complete Fountain City Fintech’s second accelerator cohort — found herself fighting…
