Godfather of content marketing joins the DivvyHQ team
April 7, 2017 | Meghan LeVota
Kansas City-based tech firm DivvyHQ just snagged an industry pioneer in content marketing for its board of directors.
The Chief strategist for the Content Marketing Institute, Robert Rose recently joined the DivvyHQ team to lend his years of content marketing expertise. A nationwide speaker and author, Rose has developed content customer experience strategies for such companies as Microsoft, Oracle, AT&T, the Bill And Melinda Gates Foundation, Petco and more.
DivvyHQ created a content planning and collaboration platform for content marketers that’s being used by large and small brands around the world.
Serving on the firm’s advisory board since its launch in 2011, Rose said that DivvyHQ stands out in the marketing industry.
“I’ve been a long-time fan (of DivvyHQ), and as the saying goes, I’ve decided to put my time and money where my mouth is,” Rose said. “DivvyHQ is filling a critical need for content and marketing teams to collaborate, iterate, and manage their content in an enterprise environment. The idea of collaborative, agile, workflow and editorial processes within the context of today’s 24/7/365 marketing environment certainly isn’t new. Yet, so few enterprise content software companies have stepped up to support this critical need.”
DivvyHQ co-founders Brock Stechman and Brody Dorland are encouraged by the news.
“Robert has been an enormous influence in shaping and building the content marketing space.” Stechman said. “Robert’s unique experience, leadership, and continued commitment through this new board role will add even more momentum to our growth.”
Dorland said that the addition of Rose will be instrumental to the firm’s 2017 growth strategy, as it plans to roll out new integrations.
“Our mission has always been to simplify the content process for marketers around the globe, and Robert’s expertise and insight will play a key role in product development,” Dorland said. “We are eager to get to work improving our platform and continuing to offer companies easier and more agile ways to manage their ever-changing content marketing efforts.”
In October, the Kansas City-based tech firm created a content planning and collaboration platform that nabbed the audience choice award for the top content creation, workflow and experience platform from the Content Marketing Institute.
Founded in 2011, DivvyHQ works with major clients such as Samsung, General Mills, Lowe’s, Roche, Marketo, Aflac and TripAdvisor. In 2015, the company closed on a $1.8 million Series A round. A graduate of Digital Sandbox KC, Divvy currently has clients in more than 20 countries around the world.
In January, DivvyHQ was recognized by Startland News as a Top Kansas City Startup to Watch in 2017.
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