Godfather of content marketing joins the DivvyHQ team
April 7, 2017 | Meghan LeVota
Kansas City-based tech firm DivvyHQ just snagged an industry pioneer in content marketing for its board of directors.
The Chief strategist for the Content Marketing Institute, Robert Rose recently joined the DivvyHQ team to lend his years of content marketing expertise. A nationwide speaker and author, Rose has developed content customer experience strategies for such companies as Microsoft, Oracle, AT&T, the Bill And Melinda Gates Foundation, Petco and more.
DivvyHQ created a content planning and collaboration platform for content marketers that’s being used by large and small brands around the world.
Serving on the firm’s advisory board since its launch in 2011, Rose said that DivvyHQ stands out in the marketing industry.
“I’ve been a long-time fan (of DivvyHQ), and as the saying goes, I’ve decided to put my time and money where my mouth is,” Rose said. “DivvyHQ is filling a critical need for content and marketing teams to collaborate, iterate, and manage their content in an enterprise environment. The idea of collaborative, agile, workflow and editorial processes within the context of today’s 24/7/365 marketing environment certainly isn’t new. Yet, so few enterprise content software companies have stepped up to support this critical need.”
DivvyHQ co-founders Brock Stechman and Brody Dorland are encouraged by the news.
“Robert has been an enormous influence in shaping and building the content marketing space.” Stechman said. “Robert’s unique experience, leadership, and continued commitment through this new board role will add even more momentum to our growth.”
Dorland said that the addition of Rose will be instrumental to the firm’s 2017 growth strategy, as it plans to roll out new integrations.
“Our mission has always been to simplify the content process for marketers around the globe, and Robert’s expertise and insight will play a key role in product development,” Dorland said. “We are eager to get to work improving our platform and continuing to offer companies easier and more agile ways to manage their ever-changing content marketing efforts.”
In October, the Kansas City-based tech firm created a content planning and collaboration platform that nabbed the audience choice award for the top content creation, workflow and experience platform from the Content Marketing Institute.
Founded in 2011, DivvyHQ works with major clients such as Samsung, General Mills, Lowe’s, Roche, Marketo, Aflac and TripAdvisor. In 2015, the company closed on a $1.8 million Series A round. A graduate of Digital Sandbox KC, Divvy currently has clients in more than 20 countries around the world.
In January, DivvyHQ was recognized by Startland News as a Top Kansas City Startup to Watch in 2017.
2017 Startups to Watch
stats here
Related Posts on Startland News
In second term, Mayor Q says he’ll help get City Hall out of entrepreneurs’ way as they build a more diverse economy
Creating economic equity in Kansas City goes hand in hand with building a sustainable city, said Mayor Quinton Lucas. “We will not be the city that we need to be — we won’t have the workforce, the entrepreneurs that we need — if we’re not actually investing in equitable tools in any number of ways,”…
Sandlot Goods takes a swing at a brick and mortar; new JoCo storefront expected to be a home run with brand’s fans
Sandlot Goods — Kansas City’s only local hat manufacturer — is hoping to score big with its first, dedicated, standalone retail space. The new location at Park Place in Leawood — 11530 Ash Street — is slated for a soft opening Aug. 15 and a grand opening Sept. 16, shared Garret Prather, Sandlot vice president…
‘Oppenheimer’ actor says new Missouri tax incentives could bring investors, more film productions to KC
David Dastmalchian’s screenplays for movies set in Kansas City now have a realistic chance to be filmed in and around his hometown, said the acclaimed actor, writer, and producer who grew up in Overland Park. Recently-signed legislation paves the way for increased film production in Missouri by reauthorizing — and strengthening — tax credit incentives…
She witnessed short-staffed hospitals as a COVID patient; How her ‘Airbnb for health care workers’ could save lives like hers
After her own hospitalization with COVID-19, Shapree’ Marshall set out to make sure local hospitals have adequate staffing to care for the community, she shared. In February 2022, Marshall — now a 2023 Pipeline Pathfinder cohort member — founded A Traveled Path Homes, which she describes as Airbnb for the medical industry. She plans to…