Kansas City milkman Matt Shatto launches new ag tech company
February 16, 2017 | Meghan LeVota
Matt Shatto — co-founder of the the popular Kansas City dairy Shatto Milk Company — is trailblazing new sustainable tech to help farmers reap more crops and reduce costs.
Matt Shatto
Launched in 2016, Kansas City-based TerraManus Technologies created a patented device that helps farmers better manage soil and allocate water resources.
The “TerraStar Disk” looks like a plastic wheel with wide treads that attach to farming equipment such as a tractor or planter. When several disks lineup beside one another, the wheels’ treads create a series of divots, consolidating soil. The consolidated soil enables plants to have more exposure to the sun and increases its access to hydrogen, carbon and oxygen.
“It allows farmers to use less fertilizers, less nitrates, and you could irrigate less,” said Shatto, who’s CEO of the firm. “It’s extraordinarily simple and this can go in and help the smallest farmer — even gardeners — increase their yields.”
After eight years of field testing and research by a team of engineers and agronomists, TerraManus was born. Shatto said that, depending on the crop, the device can increase yields anywhere from nine to 40 percent.
As a startup, Shatto said that it’s important for the firm to sow only the opportunities it can reap. Though most row crops can benefit from the tech, TerraManus will focus first on tomatoes, which research says will have the highest impact.
Last May, TerraManus piloted the TerraStar Disk in Indiana with Red Gold, the Midwest’s largest tomato processor. Via a study in partnership with Purdue University, the group discovered that after three months, Red Gold’s TerraStar plot generated a 75-percent greater yield than the control plot.
“We were astounded by the results,” Shatto said. “We believe that once everyone sees the results of our studies they’ll have no choice but to invest, as we provide such a greater outcome for farmers.”
Shatto said that TerraManus has raised $75,000 of a current $300,000 seed-round offering and is happy with its first few months of sales.
“The investment will be spent on market penetration,” Shatto said. “When you have a brand that’s brand new, we have to get people to understand all the positives that this technology can bring to the world long term.”
In addition to being a handy tool for farmers, Shatto sees potential for the tech to assist the environment and third world countries. TerraStar Disk has been proven to be more a more sustainable option and has been tested in Senegal, Africa through the United States Agency for International Development.
Here is a close up image of what the TerraStar Disks look like:
2017 Startups to Watch
stats here
Related Posts on Startland News
Kauffman Foundation rolls out $1.2M microlending program to help underserved entrepreneurs
Amid a swarm of 160 events as part of Global Entrepreneurship Week, the Ewing Marion Kauffman Foundation announced a new microlending program to spur investment in underserved entrepreneurs. In partnership with four microfinance lenders, the foundation issued a series of grants totaling $1.2 million that a will change the way the nonprofit microlenders capitalize their…
Scared away from networking events? Anti-social introverts can turn to tech
Networking strength comes in numbers — even for anti-social introverts, Jeremy A. Smith told a crowd Tuesday at Global Entrepreneurship Week. “Anti-social people, myself included, hate events,” he said. But like all other entrepreneurs, such introverts still must build and maintain actionable professional networks from which they can request and receive value, Smith said. In-person networking…
Longfellow Farm coworking the soil amid KC’s urban food desert
In a city ripe with coworking office spaces, there’s a hunger for similar environments outdoors, Ami Freeberg said. As with maintaining individual workplaces, traditional urban farming also can be isolating and expensive, the Longfellow Farm manager said. By working together, however, the collaborative process allows for shared resources, greater human expertise and, of course, more…
Procrastinating? Eat the frog, don’t chase the squirrels
On the metal wall in front of my desk, I’ve magnetically fastened a famous recommendation from Mark Twain. “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day,” the humorist from Missouri wrote. Though it can become an aspiration rather than a rule,…