Five Elms Capital leads investment round in Atlanta SaaS firm
February 13, 2017 | Bobby Burch
Five Elms Capital is continuing a streak of deals to kick off 2017.
The Kansas City-based venture capital firm announced Monday that it’s the lead investor in MemberClicks, a SaaS provider that helps associations, trade groups and nonprofits manage members. Five Elms — which was joined by New York-based Level Equity as lead investors — did not disclose the value of its investment in the Atlanta-based company.
The investment comes about a month after Five Elms investment in a San Diego-based security firm.
Five Elms managing partner Fred Coulson said that his company has been proactive in targeting the association management space.
“They have been very thoughtful about building a disruptive and modern SaaS platform in a space where many others have invested far too little in their technology stacks,” Coulson said in a release. “This investment comes at a time when MemberClicks has all the pieces in place to step on the gas and meaningfully scale their business.”
MemberClicks CEO Mark Sedgley said that the capital will allow the company to enhance its product offering and expand its sales and marketing efforts. MemberClicks works with more than 1,600 North American organizations, the company said.
Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman. Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.
2017 Startups to Watch
stats here
Related Posts on Startland News
I-70 wage gap? Kansas City lags St. Louis on tech pay, snapshot analysis says
St. Louis might be the gateway to higher tech pay — but not by much, according to a new nationwide snapshot analysis of tech industry jobs. The Kansas City metro logged an average tech wage of $90,940 in 2017, falling slightly behind the St. Louis metro at $96,370, based on data released in the Cyberstates…
Roller Warriors skate over 1970s-era stereotypes with message of empowerment
Kansas City Roller Warriors are in the business of self-expression, strengthening team bonds and legitimizing their sport, skaters say. The player-owned roller derby league operates as a limited liability company, but essentially functions as a non-profit, organizers said. Having grown from grassroots origins in 2004 to now a member of the Women’s Flat Track Derby…
Prairie Village company’s Firefly lends serenity, tech to backyard fireworks
Prairie Village-based Winco Fireworks is officially launching Firefly, a remote firework firing system, introducing a tech blend to the formerly traditional firework industry and backyard Fourth of July celebrations. “It’s a really neat invention,” said Michael Collar, president of Winco Fireworks, which focuses on consumer fireworks. “There’s a lot of commercial firework companies that do…
We Create KC report: Startup investment soared to $540M in 2017
A startling statistic for those who think capital merely flies over the Midwest: Kansas City saw a 69 percent increase in startup investment from 2016 to 2017, according to KCSourceLink’s We Create KC report. All told, early-stage businesses classified by KCSourceLink as startups — typically defined as those with 20 or fewer employees — nabbed…